Sportsnet and Pinty’s Sign Five-Year Extension for Title Sponsorship of Grand Slam of Curling

Apr 13, 2018 News Releases

TORONTO (April 13, 2018) Sportsnet today announced a five-year sponsorship extension with Pinty’s as the exclusive title sponsor of the Grand Slam of Curling. The deal, which extends the current sponsorship agreement through to the end of the 2022-23 curling season, reflects Sportsnet and Pinty’s combined dedication effort to establish the Grand Slam series as the world’s elite curling tour and grow the sport of curling across Canada.

“The Pinty’s Grand Slam of Curling and Pinty’s focus on Making Great Food Fun are a natural fit,” said Anthony Spiteri, Vice President, Marketing, Pinty’s. “In Canada, we are blessed to have many options to promote our products to our target audiences. The relevance, authenticity, growth and history of curling in Canada is perfectly fit for Pinty’s and our audience. We are proud to be here and proud to be partnered with the best the curling world has to offer.”

“Curling’s popularity in Canada is at all an all-time high, and Sportsnet remains committed to delivering world-class curling competition and entertainment,” said Anthony Attard, Vice President, Sales, Sports & NHL, Rogers Media. “Since 2014, Pinty’s has been an exceptional partner in uniting Canada through the sport of curling, and we are thrilled to be able to extend our partnership.”

“With Pinty’s sponsorship, we at Sportsnet have been able to realize our vision of cultivating the richest curling series in the world,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers Media. “As we extend our partnership with Pinty’s, we are excited to celebrate the popularity of the tour, and continue to expand professional curling in Canada and around the world.”

Details of the sponsorship extension include:

Exclusive Grand Slam of Curling series title sponsor through to the end of the 2022-23 season
In-venue sponsorship, including in-ice logos, on-site activations and branded rinkboards
Broadcast commercial spots, on-air mentions and integration across all Sportsnet platforms – TV, radio and digital
The growth of Pinty’s Pub & Grill Zone, an in-venue fan-favourite, to create a more immersive fan experience

In addition, the deal introduces the new Pinty’s Cup, a season-long race amongst all competing men’s and women’s curling teams. Beginning at the start of the 2018-19 season, teams will compete to accumulate points according to their performance during every Grand Slam event. The team that collects the highest total of points by the conclusion of the seventh Grand Slam event will capture the winner’s share of the $300,000 Rogers Bonus pool at the end of the season. The winners of both the men’s and women’s Pinty’s Cup will also receive personalized championship rings to commemorate their win.

Owned and operated by Sportsnet since 2012, the Pinty’s Grand Slam of Curling is an elite series of men’s and women’s curling events which are part of the World Curling Tour and feature the best teams from across Canada and around the world. The series expanded to seven from five events for the 2015-16 season. Additionally, total prize money for the Pinty’s Grand Slam of Curling events increased to $2 millionfor 2016-17 season. For more details on future events, please visit www.thegrandslamofcurling.com.

About Sportsnet
Sportsnet is Canada’s #1 speciality network and #1 sports media brand. Uniting Canadians through sport, Sportsnet’s multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maples Leafs. Sportsnet also has extensive coverage of the Blue Jays, as well as NBA, MLB, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, WWE, Premier League, and FA Cup. Sportsnet is part of Rogers Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca.