98.1 CHFI Rings in the Holidays as Toronto’s #1 Radio Station
– CHFI’s Darren & Mo take the top spot as Toronto’s #1 morning radio show for A24-54 –
– Combined, Rogers-owned radio stations reach 5.4 million people in Toronto, 97 per cent of the Toronto market1 –
TORONTO (December 7, 2017) Rogers Media has much to celebrate this holiday season as 98.1 CHFI continues its reign as Toronto’s #1 radio station according to yesterday’s PPM quarterly survey (August 28 to November 26, 2017) released by Numeris2. CHFI captured a 13.8 per cent share with A25-54, pacing 4.2 share points ahead of the nearest competitor. Also, CHFI’s flagship morning show, Darren & Mo claimed the top spot among A18-34, A18-49, and A25-543.
Complementing CHFI, Rogers Media radio stations 680 NEWS and KiSS 92.5 also garnered terrific results with key audiences.
“We know that Toronto listeners can get their music, news, talk and sports on a wide variety of radio choices, so the news from Numeris is truly a testament to the dedication from our team to deliver fresh and engaging content every day – drawing our audiences back to us again and again,” said Julie Adam, SVP, Rogers Radio. “We also pride ourselves on the deep connection our hosts have with listeners, as relatable friends in the car, at home, and on-the-go.”
Torontonians are continuing to turn to 680 NEWS as their trusted source for news, weather and traffic, with yesterday’s Numeris announcement confirming that 680 NEWS is the #1 all-news station in the market among A25-544.
Also, sister station KiSS 92.5 is a hit with key audiences as the #1 Top 40 station for A25-54 and F25-54, as well as the #4 station overall for F25-545.
Finally, for sports fans in Toronto, Sportsnet 590 The FAN continues to lead as the most listened-to all sports radio station in Canada6.
In addition to listening to Rogers Radio stations on-air, online and through the Radioplayer Canada app, audiences can now connect with 680 NEWS, 98.1 CHFI, KiSS 92.5, Sportsnet 590 The FAN and Radioplayer Canada live through an Amazon Echo device.
1Source: Numeris / Toronto CTRL / Aug 28 – Nov 26, 2017 / A12+ / Cume(000) / Mo-Su 5a-1a
2Source: Numeris / Toronto CTRL / Aug 28 – Nov 26, 2017 / Shr%[based on Toronto Stations] / Mo-Su 5a-1a
3Darren & Mo Source: Numeris / Toronto CTRL / Aug 28 – Nov 26, 2017 / Shr%[based on Toronto Stations] / Mo-Fr 5a-9a
4Source: Numeris / Toronto CTRL / Aug 28 – Nov 26, 2017 / AvWkCume / Mo-Su 5a-1a
5Source: Numeris / Toronto CTRL / Aug 28 – Nov 26, 2017 / Shr%[based on Toronto Stations] / Mo-Su 5a-1a
6Source: Numeris / Total Meter CTRL / Aug 28 – Nov 26, 2017 / AvWkCume / Mo-Su 5a-1a
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
Charmaine Khan, Rogers Media, Charmaine.Khan@rci.rogers.com, 416.277.0450