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Amalgamation of BV! Media with a subsidiary of Rogers Media is complete

October 1, 2010

News Releases

MONTREAL, Oct 1 /CNW Telbec/ – BV! Media Inc. (TSX-V: BVM, “BV! Media”)
is pleased to announce that the proposed amalgamation (the
“Amalgamation”) of BV! Media with 7557175 Canada Inc., a wholly-owned
subsidiary of Rogers Media Inc., was completed today.

The completion follows the approval of the Amalgamation by the
shareholders of BV! Media at the special meeting of the Corporation’s
shareholders held on September 29, 2010.

The common shares of BV! Media are being delisted from the TSX Venture
and BV! Media will become a private company.

In connection with the Amalgamation, all shareholders will receive one
redeemable share (an “Amalco Redeemable Share”) of the amalgamated
corporation (“Amalco”) for each share of BV! Media held immediately
prior to the Amalgamation. Each Amalco Redeemable Share will,
immediately after the Amalgamation, be redeemed for $0.40 payable in
cash by Amalco.

The amalgamated corporation will continue under the BV! Media Inc. name.

About BV! Media

BV! Media is a leading Canadian Internet advertising network,
representing exclusively over 400 top-tier publishers with a combined
reach of over 15 million unique visitors per month in Canada, and the
publisher of the BRANCHEZ-VOUS! news and information portal.

BV! Media is listed on the TSX Venture Exchange under the symbol BVM and
has approximately 60.5 million shares outstanding. Additional
information on BV! Media can be obtained on SEDAR and at www.bvmedia.ca.

Neither
the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.