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Broadcast Veteran Keith Pelley Appointed President Of 2010/2012 Olympic Coverage


    TORONTO, Sept. 11 /CNW/ - CTV Inc., together with Rogers Media Inc.,
today announced the appointment of Keith Pelley, one of Canada's most
respected sports broadcast veterans, as President of the consortium that will
build and lead the strategic plan for coverage of the 2010 Olympic Winter
Games in Vancouver/Whistler and 2012 Olympic Summer Games in London. The
appointment becomes effective following the 2007 Grey Cup.
    Today's announcement marks the first step in the creation of the
CTV-Rogers Olympic consortium. In his new role, Pelley will be responsible for
building the organization, overseeing its day-to-day operations, the complete
sales and marketing initiatives surrounding the Games, and creating the
multi-platform Olympic coverage plan which includes all facets of production,
scheduling and the recruitment of on-air talent.

    (xx)Media Note(xx) Download photo of Keith Pelley at

    Pelley has excelled in the sports and sports broadcasting industries for
21 years, most recently as President and CEO of the Toronto Argonauts, where
under his leadership, the team won a Grey Cup in his first full year with the
organization (2004). Prior to that, Pelley was President of TSN, capping a
16-year tenure at Canada's leading specialty network. Throughout his career,
Pelley has worked extensively with amateur sports, including involvement in
three Olympic Games: 2002 in Salt Lake City, 2000 in Sydney and 1996 in
Atlanta. (See "About Keith Pelley" below.)
    "Keith is the perfect choice to build and lead a winning Olympic team
that will deliver unprecedented choice and coverage for the Games of 2010 and
2012," said Ivan Fecan, President and Chief Executive Officer of CTVglobemedia
and CEO of CTV Inc.
    "The Olympic Games are the pinnacle of sports and sports broadcasting.
The magnitude of the coverage planned by CTV and Rogers is revolutionary and
one of the largest endeavours in Canadian television. I am truly honoured and
excited to lead the charge," said Pelley. "I have worked with so many talented
individuals throughout my career and feel very fortunate to have spent the
last four years with a first-class organization like the Toronto Argonauts,
run by two first-class individuals who have resurrected the brand in this
    "As a past President of TSN, we're obviously very familiar with the kind
of skill-set Keith brings to this company and I'm personally delighted to have
him back on our team," said Rick Brace, President, CTV Inc. "His track record,
leadership, passion and instinct have been evident throughout his 20-plus-year
career. We look forward to building towards 2010 with Keith at the helm."
    "Rogers Media looks forward to working with Keith on our Olympic coverage
on Rogers Sportsnet, OMNI, and the Rogers radio group," said Tony Viner,
President and CEO, Rogers Media. "Keith will lead a talented group of
broadcasting professionals from both Rogers and CTV."
    In February 2005, CTVglobemedia and Rogers Media Inc. earned the Canadian
broadcast rights for the 2010 and 2012 Games and announced wall-to-wall plans
for more than 4,000 hours of coverage across multiple platforms; the most
comprehensive Olympic coverage ever for Canadians. (See "About Olympic
Coverage Plans" for more information.)

    About Keith Pelley
    Pelley began his career at TSN in 1986 as an Editorial Assistant in the
SportsCentre newsroom. He worked his way up to Senior News Producer and Event
Producer for CFL, curling, tennis and baseball. In 1995, Pelley left TSN and
joined FOX Sports as Producer for the NFL and NHL. He returned to TSN in 1997
as Senior Vice-President of Programming & Production and in 2001 was appointed
President of TSN, where he secured key NHL and CFL broadcast rights packages
and was instrumental in the creation of the network's weekly CFL staple Friday
Night Football. In 2003, Pelley joined the Toronto Argonauts Football Club as
President and CEO, where under his guidance, the club rose in popularity with
average home game attendance more than tripling in just four years. In his
first full year with the club, Pelley helped guide the Argos to the 2004 Grey
Cup title. Throughout his broadcasting career, Pelley freelanced for various
networks including CTV, CBC, CBS, ESPN, Turner Sports Inc. and The Disney
Channel. Pelley devotes much of his time to numerous charitable organizations
and serves on the Board of Special Olympics Canada, Canadian Sports Hall of
Fame, and Tourism Toronto. He is also the Chair of the Sports Celebrity
Festival in support of Special Olympics, is on the Outreach Committee for
Kingsway Lambton Church, and is a founding Board Member and current Chair of
The Argos Foundation - Stop The Violence. In 2006, Pelley was named the
Etobicoke Business Person of the Year and the Miles Nadal JCC Sportsman of the

    About Olympic Coverage Plans
    CTVglobemedia/Rogers Media's plans for the 2010 and 2012 Olympic Games
will provide Canadians with more coverage on more platforms in more media and
more languages than ever before. The consortium will deliver continuous
coverage in both English and French 24 hours a day, for a total television
commitment of more than 4,000 hours over both Games. As announced,
wall-to-wall coverage of the Games will be available on the following
platforms:-   Over the air television and radio with CTV (English), TQS (French),
        OMNI 1 & 2 and Rogers Radio (51 stations)
    -   Specialty television with TSN, Rogers Sportsnet, RDS, OLN and RIS
        Info Sports
    -   Additional television coverage with APTN (Aboriginal People's
        Television Networks) and ATN, a South-Asian national cable and
        satellite service
    -   Mobile platforms with Bell Mobility and Rogers Wireless
    -   Online on The CTV Broadband NetworkAbout Rogers Media Inc.
    Rogers Media Inc., a division of Rogers Communications Inc., operates
Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 51 AM and
FM radio stations across Canada. Television properties include multicultural
television broadcaster Rogers OMNI Television, which is a free over-the-air
system consisting of four regional broadcasters; The Shopping Channel, a
televised and electronic shopping service; Rogers Sportsnet, Canada's live
event and high-definition leader, and the management of two digital television
services. Rogers Publishing produces many well-known consumer magazines such
as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial publications.
All media properties are integrated with their own popular web sites. Rogers
Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a
year-round sports and entertainment facility.

    About CTV
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
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