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Fido extends a supporting paw to St. John Therapy Dogs

March 13, 2012

News Releases

Good Deeds national contest kicks off to promote Unlimited After Work plan

TORONTO, March 13, 2012 /CNW/ – Fido is happy to announce its support for the four-legged volunteers from the St. John Ambulance Therapy Dog Program with a national Good Deeds After Work contest.

“With all of our community initiatives over the last year, Fido fans and dog lovers have shown us how much joy and true companionship a wagging tail can offer,” said Steven Sarfin, Senior Director, Marketing, Fido. “We’re happy to partner with the Therapy Dog Program to support their effort in bringing comfort and joy to Canadians who are in need. We also want to encourage Canadians to offer their own time to help make a difference in their communities.”

Throughout the months of March and April, Fido will be visiting 15 Canadian cities including, Toronto, Vancouver, Ottawa, and Montréal after 5 p.m. on Thursday, Friday and Saturday nights with the Good Deeds contest. Participants can enter the contest in Toronto, Montréal or Vancouver by sending the word “Fido” in a SMS message to the advertised phone number or by finding a Fido team member within one of the cities. Participants will be entered in for a chance to win prizes such as LG Optimus 2X smartphones and gift certificates worth $500 and $250, valid at participating restaurants and lounges.

For every participation in the contest, Fido will donate one dollar in support of the St. John Ambulance Therapy Dog Program, up to a total of $50,000.

“St. John Ambulance and our Therapy Dog program are very excited to be working together with Fido,” said Philip Griffiths, Director of National Partnerships, St. John Ambulance. “Through the generous Fido sponsorship we will be able to maintain our existing program of over 3,000 dogs and their handlers across the country, along with meeting the ever growing demand for more Therapy Dog visits in nursing homes, and hospitals from Newfoundland to British Columbia.”

Fido street teams will also be sharing details about the new Fido Unlimited After Work plan which offers customers unlimited local calls after 5 p.m. on weekdays, unlimited local calls on weekends and text messages anytime, on top of 150 weekday minutes.

The FidoCARES™ program supports numerous national programs that enrich Canadians’ lives through dogs and our environment, including a $220,000 donation to the Lions Foundation of Canada Dog Guides from the Fido Casting Call contest in the fall of 2011.

Join or follow the conversation about the Fido Good Deeds contest on Twitter by following and using the hashtag #FidoTGI5.

About Fido Solutions:

Since its launch in 1996, Fido Solutions has offered Canadians straightforward and affordable wireless voice and data products, on a reliable national network with a unique customer caring approach. Fido’s industry leading customer care is demonstrated daily through FidoDOLLARS™, FidoANSWERS™, FidoTRADE™ and a number of other unique product and service features. The FidoCARES™ program supports numerous national programs that enrich Canadians’ lives through dogs and our environment.  For further information about Fido, please visit,, and

About St. John Ambulance

For over 125 years St. John Ambulance has been teaching first aid in Canada. Today we train over 600,000 Canadians annually in first aid and other health care related courses and remains dedicated to saving lives at work, home and play. With over 20,000 volunteers contributing over a million hours of community service a year, St. John Ambulance is an integral part of the community offering such unique and innovative programs such as; medical first response, disaster response, car seat clinics, health and safety related youth programs and therapy dog services. As a charitable, humanitarian organization, proceeds from St. John Ambulance’s first aid training and first aid product sales directly support these vital community services programs. For more information on St. John Ambulance training courses and volunteer opportunities or to contact your local branch, visit