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From first pitch to home plate, celebrating a winning season with our “major league” Jays Care Foundation partners.

August 26, 2020


To mark Rogers 60th anniversary, we are truly swinging for the fences!  The 60 Project is a year-long initiative to give back and build a stronger Canada. One way we are bringing this program to life is by partnering with community organizations like Jays Care Foundation, building on our long-standing relationship and working together to help make more possible in the Canadian communities we call home.  For the love of youth, for the love of our communities, and for the love of the game, here’s how we’re playing ball!

Opening Pitch: 8 million meals for Step Up to the Plate

In June, Step Up to the Plate began with Jays Care, Blue Jays, and Rogers employee volunteers and their families working to fill food hampers at Rogers Centre in Toronto – preparing an extraordinary 8 million meals! – which were distributed to local food banks across the country with the help of regional employee volunteers, and in support of Food Banks Canada. At a time when many local food banks are experiencing critical food shortages, a sharp decrease in monetary donations, and fewer volunteers, it’s been more challenging than ever for food banks to meet their clients’ needs.  Step Up to the Plate is one way we are working together to make a meaningful difference in our communities.

First Base: 20 Ted Rogers Scholarships for Jays Care students in 2020

Ted Rogers Scholarships provide $2,500 renewable scholarships for up to four years (or $10,000) to recognize young leaders across Canada who are giving back to their communities in a meaningful way. Each recipient is nominated by one of our 17 national partnership organizations, including Jays Care Foundation.  While back-to-school looks different for most students this year, 20 Jays Care scholars will begin their post-secondary studies this fall with a scholarship – bringing Ted Rogers Scholarships for Jays Care-nominated youth to nearly 60 students since 2017.

Second Base: 10,000 kids engaged in Virtual Summer Camps

In an unprecedent year – and to meet an unprecedented need – Rogers’s annual $1 million donation to Jays Care enabled an eight-week virtual summer camp for Boys and Girls Clubs of Canada and Toronto Community Housing youth. For 10,000 youth across the country, this was a daily opportunity to connect and play with other kids and trusted counsellors via two-way video – offering a daily moment of joy, caring, and continuity for these kids after a long period of COVID-19 isolation.  The summer program provided part-time employment to 550 young adults as camp counsellors, enabling re-employment for many Boys and Girls Clubs staff who had lost positions during the pandemic shutdown. 

Third Base: 13 new communities to receive Field Of Dreams baseball diamonds

Over the years, our partnership has supported the building or refurbishing of accessible baseball diamonds as part of the Field Of Dreams program.  This year, 13 organizations across seven provinces — from British Columbia to Newfoundland & Labrador — will receive funding to build, enhance, and renew baseball diamonds where children and youth can develop important life skills, and Canadians can reconnect at their local diamond.

Home Plate:  $9-million, 10-year legacy of supporting Jays Care Foundation

Leaning in with Jays Care to support our common goals of supporting youth through education, enhancing community connections, and uniting Canadians through a love of sport, Rogers has helped make these programs and others possible through a longstanding partnership. Rogers has provided more than $9.4 million in funding to Jays Care Foundation programs in the last 10 years alone, through annual donations, employee fundraising and volunteering, and other initiatives. 

Supporting community partners.

One of the ways Rogers is helping to make a better Canada possible.