CALGARY, April 8 /CNW/ -WHO: LOULOU Magazine and Addition Elle (a division of Reitmans' Fashion
Group) have joined forces to create an exciting and unique capsule
collection of fashion apparel for women size 14 plus.
WHAT: The 'LOULOU Limited Edition Collection' - 16 runway-inspired
pieces in a one-of-a-kind collection designed and developed by
Addition Elle, using the fashion expertise of LOULOU editors. The
new line will be available at 34 select Addition Elle stores
across Canada starting April 10, 2008.
The launch event will include informal modeling by Addition Elle's
signature models. In attendance to celebrate the launch will be
Kerry Mitchell, President, Addition Elle, and Marie-José
Desmarais, Publisher and Editor-in-Chief, LOULOU Magazine.
WHEN: Wednesday, April 9, 2008, 6:00p.m. - 9:00p.m.
WHERE: Addition Elle store, Calgary Market Mall, 3625 Shaganappi Trail NW
WHY: Addition Elle continues to be an innovative force in its efforts
to enhance the image of plus-sized women in Canada. LOULOU is a
style-savvy shopping inspiration for women - no matter what their
dress size. This collaboration introduces a fabulous, trendsetting
collection designed especially for plus-sized women.