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Media Alert and Photo Opportunity – LOULOU Magazine and Addition Elle Unveil New Limited Edition Spring Collection for Plus-Size Women in Calgary, Wednesday, April 9th

April 8, 2008

News Releases

    CALGARY, April 8 /CNW/ -WHO:   LOULOU Magazine and Addition Elle (a division of Reitmans' Fashion
           Group) have joined forces to create an exciting and unique capsule
           collection of fashion apparel for women size 14 plus.

    WHAT:  The 'LOULOU Limited Edition Collection' - 16 runway-inspired
           pieces in a one-of-a-kind collection designed and developed by
           Addition Elle, using the fashion expertise of LOULOU editors. The
           new line will be available at 34 select Addition Elle stores
           across Canada starting April 10, 2008.

           The launch event will include informal modeling by Addition Elle's
           signature models. In attendance to celebrate the launch will be
           Kerry Mitchell, President, Addition Elle, and Marie-José
           Desmarais, Publisher and Editor-in-Chief, LOULOU Magazine.

    WHEN:  Wednesday, April 9, 2008, 6:00p.m. - 9:00p.m.

    WHERE: Addition Elle store, Calgary Market Mall, 3625 Shaganappi Trail NW

    WHY:   Addition Elle continues to be an innovative force in its efforts
           to enhance the image of plus-sized women in Canada. LOULOU is a
           style-savvy shopping inspiration for women - no matter what their
           dress size. This collaboration introduces a fabulous, trendsetting
           collection designed especially for plus-sized women.