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'New' Fido celebrates the wireless customer and gives low prices a good home

    TORONTO, Nov. 4 /CNW/ - Fido, Canada's fourth largest wireless carrier,
today re-launched its services with new branding, a suite of high-value
low-price plans and an exclusive customer 'owner's guarantee'. The new Fido
brings more simplicity and predictability to Canadians' monthly wireless costs
while offering low prices, market-leading customer care, and preferred
capabilities for consumers to master their wireless destiny.
    "For 12 years, Fido's been passionate about changing to meet Canadians'
wireless needs," said Sylvain Roy, Senior Vice President and General Manager,
Fido. "Especially in these challenging economic times, Canadians want the best
value in the wireless marketplace, so we're excited to unleash the new Fido
with discount pricing, continued excellence in customer service, and a
market-leading 'owner's guarantee'."
    Fido's exclusive 'owner's guarantee' provides wireless customers the
services they want to control their monthly wireless bills. This includes low
prices, usage alerts, easy price plan switching, and the choice to have no
term contract, along with the industry-leading benefits of FidoRewards.
    The new Fido branding, logo and tagline deliver a strong visual identity
while retaining the brand name, the dog imagery and the long-standing Fido
attributes of loyalty, straightforwardness and trust. The taglines 'giving low
prices a good home' and 'les bons prix font les bons amis' reflect Fido's
commitment to deliver discount prices while providing the most caring customer
service in Canada.
    Beginning November 4, 2008, customers can choose from a suite of Fido's
new straightforward 'all-in' price plans, from $15 per month, including plans
with unlimited text messages that start at $25 per month. Existing Fido
customers can also continue to enjoy their current plan with the benefits of
great customer service and FidoRewards. For more information, visit

    About FIDO

    Fido gives low prices a good home by offering Canadian consumers simple,
high-value low-price wireless voice and data products and services with
excellent customer care. Operating on the global standard GSM and HSPA
technology platforms, Fido customers can roam in over 200 countries/areas. For
more information, please visit