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OMNI Bollywood Freetime Movie to Air Across Canada

August 14, 2008

News Releases

    New Station-wide Scheduling on Five Rogers OMNI Television Stations
    Reaches Nine Major Market Audiences

    TORONTO, Aug. 14 /CNW/ - Bollywood movie fans across the country will be
soon able to catch new and classic feature films on Sunday afternoons, when
Rogers OMNI Television unveils its new station-wide schedule for OMNI
Bollywood Freetime Movie.Starting Sunday, September 21st on all Rogers OMNI Television stations:

      -  12:00 p.m. ET on OMNI.2;
      -  12:00 p.m. MT on OMNI Alberta (Calgary and Edmonton);
      -  3:00 p.m. PT on OMNI BC,OMNI Bollywood Freetime Movie will air a selection of new and classic
Bollywood movies, many of which are making their debut on terrestrial
(non-satellite) television.
    "OMNI Bollywood Freetime Movie weekly presents a subtitled genre that
reaches across language and culture," says Madeline Ziniak, National Vice
President of Rogers OMNI Television. "Ontario viewers, virtually from the
outset, have demonstrated their loyalty for the series and we anticipate
viewership will jump significantly when we introduce OMNI Bollywood Freetime
Movie to an additional two million households."OMNI Bollywood Freetime Movie will feature an assortment of blockbusters,
including recent titles:

      -  Eklavya (2007) - directed by Vidhu Vinod Chopra;
      -  Salaam - E - Ishq (2007) - directed by Nikhil Advani; and
      -  Lage Raho Munna Bhai (2006) - directed by Rajkumar Hirani"We've secured another top line-up this year and are pleased to present
some of Bollywood's best to enthusiasts throughout our newly expanded coverage
area," says Malcolm Dunlop, Executive Vice President of Programming, for
Rogers Media Television. "OMNI Bollywood Freetime Movie is again at the
forefront of a new era as we grow closer to our goal of a truly national
    OMNI Bollywood Freetime Movie was first broadcast in 2002, concurrent
with the launch of Rogers OMNI.2 and unprecedented access to
multilingual/multicultural programming throughout Ontario. A station-wide
platform for OMNI Bollywood Freetime Movie along with the launch of OMNI
Alberta and rebranding of channel m, will represent one more ground-breaker
for Rogers OMNI Television and a milestone in Canadian diversity television.

    About Rogers OMNI Television

    Rogers OMNI Television is a free, over-the-air multilingual/multicultural
system made up of five regional broadcasters serving nine major markets across
Canada - OMNI BC (Vancouver and Victoria); OMNI Alberta (Calgary and
Edmonton), and flagship stations OMNI.1 and OMNI.2 in Ontario
(Ottawa-Gatineau, London, Kitchener-Waterloo, Hamilton and the Greater Toronto
Area) - with the collective mandate to reflect Canada's diversity through the
airing of inclusive and accessible programming. All are owned and operated by
Rogers Communications in the Rogers Media division. In addition to
specializing in Canadian multilingual/multicultural programming, OMNI
Television carries well-known American and International series and films -
including a station-wide schedule of Chinese Super Cinema and South Asian
Bollywood Freetime Movies.