New Station-wide Scheduling on Five Rogers OMNI Television Stations Reaches Nine Major Market Audiences TORONTO, Aug. 14 /CNW/ - Bollywood movie fans across the country will be soon able to catch new and classic feature films on Sunday afternoons, when Rogers OMNI Television unveils its new station-wide schedule for OMNI Bollywood Freetime Movie.Starting Sunday, September 21st on all Rogers OMNI Television stations: - 12:00 p.m. ET on OMNI.2; - 12:00 p.m. MT on OMNI Alberta (Calgary and Edmonton); - 3:00 p.m. PT on OMNI BC,OMNI Bollywood Freetime Movie will air a selection of new and classic Bollywood movies, many of which are making their debut on terrestrial (non-satellite) television. "OMNI Bollywood Freetime Movie weekly presents a subtitled genre that reaches across language and culture," says Madeline Ziniak, National Vice President of Rogers OMNI Television. "Ontario viewers, virtually from the outset, have demonstrated their loyalty for the series and we anticipate viewership will jump significantly when we introduce OMNI Bollywood Freetime Movie to an additional two million households."OMNI Bollywood Freetime Movie will feature an assortment of blockbusters, including recent titles: - Eklavya (2007) - directed by Vidhu Vinod Chopra; - Salaam - E - Ishq (2007) - directed by Nikhil Advani; and - Lage Raho Munna Bhai (2006) - directed by Rajkumar Hirani"We've secured another top line-up this year and are pleased to present some of Bollywood's best to enthusiasts throughout our newly expanded coverage area," says Malcolm Dunlop, Executive Vice President of Programming, for Rogers Media Television. "OMNI Bollywood Freetime Movie is again at the forefront of a new era as we grow closer to our goal of a truly national network." OMNI Bollywood Freetime Movie was first broadcast in 2002, concurrent with the launch of Rogers OMNI.2 and unprecedented access to multilingual/multicultural programming throughout Ontario. A station-wide platform for OMNI Bollywood Freetime Movie along with the launch of OMNI Alberta and rebranding of channel m, will represent one more ground-breaker for Rogers OMNI Television and a milestone in Canadian diversity television. About Rogers OMNI Television Rogers OMNI Television is a free, over-the-air multilingual/multicultural system made up of five regional broadcasters serving nine major markets across Canada - OMNI BC (Vancouver and Victoria); OMNI Alberta (Calgary and Edmonton), and flagship stations OMNI.1 and OMNI.2 in Ontario (Ottawa-Gatineau, London, Kitchener-Waterloo, Hamilton and the Greater Toronto Area) - with the collective mandate to reflect Canada's diversity through the airing of inclusive and accessible programming. All are owned and operated by Rogers Communications in the Rogers Media division. In addition to specializing in Canadian multilingual/multicultural programming, OMNI Television carries well-known American and International series and films - including a station-wide schedule of Chinese Super Cinema and South Asian Bollywood Freetime Movies.