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OutRank by Rogers' Small Business Customers See 60% Rise in Web Traffic From Mobile Devices

February 6, 2013

News Releases

Newly released statistics point to the increasing importance for
Canadian small businesses to have a mobile marketing strategy.

TORONTO, Feb. 6, 2013 /CNW/ – OutRank by Rogers today released the
results of its 2012 customer web-traffic analysis, revealing a marked
increase in the percentage of website visits coming from mobile
devices. Since launching in Canada last year, OutRank has helped
hundreds of small businesses across Canada to improve their online
presence. By improving their organic search and sponsored rankings,
OutRank enables small business owners to generate more customers with
improved web strategies.

In the first quarter of 2012, 18 per cent of the visits to OutRank
customers’ websites came from mobile devices. By Q4 2012, this number
had risen to 29 per cent, a 60 per cent increase.

“These statistics are one more proof point that Canadians are
increasingly searching for products and services using their
smartphones and tablets,” said Milind Mehere, General Manager, OutRank
by Rogers. “If a small business does not have a mobile web presence, it
will find itself at a great disadvantage when competing for new
business opportunities. OutRank supplies all of its customers with
mobile-enabled versions of their websites.”

The CRTC Communications Monitoring Report 2012 notes that while overall
cell phone penetration has increased slightly from 2007 to 2011,
smartphone adoption has grown more than 400 per cent during the same
time.

“As an arborist, much of my new business comes after storms and when
people need emergency services to remove fallen or hazardous trees,”
said Darryl Stevenson, owner of Upanoak Tree Care. “They could be
sitting at their desk or searching from their smartphone. If they can’t
easily navigate my website, they’ll quickly look elsewhere.”

The CRTC report also stated that Internet access is second only to text
messaging when it comes to Canadians’ smartphone usage.

“OutRank’s proprietary solutions help its customers market themselves
online, both mobile and fixed, giving them the peace of mind to
concentrate on growing their businesses,” Ahmad said.

OutRank’s web access statistics are based on internal data from more
than 1,000 small business customers, and were gathered between Q1 2012
and Q4 2012.

To learn more about OutRank by Rogers and its SEO and Google AdWord
services visit www.rogersoutrank.com.

About Rogers Communications Inc.
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.

SOURCE: Rogers Communications Inc.