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Rogers and Miracles partner to improve fan experience

Basketball fans receive surprise gift to sold-out Rogers Slam Dunk Day

MONCTON, NB, Oct. 5, 2011 /CNW/ – Basketball fans in the Moncton area
scored big today when Rogers Communications announced a two-year,
premier title sponsorship agreement with the Moncton Miracles of the
National Basketball League of Canada (NBL).

Rogers first play as the new title sponsor of the Miracles was to
provide Monctonians with 5,000 complimentary tickets to Rogers Slam Dunk Day. On October 24th, 2011 basketball fans will be courtside to witness all the excitement
as the Moncton Miracles take on the Summerside Storm in the first game
at Moncton Coliseum.

“Rogers is proud to be sponsoring the Moncton Miracles in their
inaugural season and giving basketball fans the opportunity to
experience the entertainment of a live sold-out Miracles game,” said
Susan Gordon, Vice President of Marketing Services, Rogers
Communications. “Rogers Slam Dunk Day demonstrates our commitment to the team as title sponsor and our
commitment to Moncton by offering this gift to residents interested in
watching their newest sports team in action.”

The sponsorship agreement will enable Rogers to support the Miracles
community involvement at schools, basketball camps and store locations
in addition to game execution opportunities including Rogers
contesting, Rogers Zone and brand recognition, resulting in more excitement at home games for
fans and players of the NBL.

“Rogers continues to display its commitment to sport in Canada and we
look forward to their support and the excitement they will bring to our
inaugural season,” said Norris Bell, General Manager and Head Coach,
Moncton Miracles. “Rogers Slam Dunk Day will enable as many people as possible to enjoy the memorable
experience of a live Miracles game.”

“Moncton has some of the best sports fans and this is an excellent
opportunity for residents to support our new professional basketball
team,” said Moncton Mayor George LeBlanc. “I’m confident that with the
support of our residents and Rogers, the Moncton Miracles will be on
top of the NBL.”

Coupons will be distributed  for the  Rogers Slam Dunk Day to minor league basketball players, the Boys and Girls Club and other
not for profit organizations in the Moncton Area, courtesy of Rogers to
be redeemed for tickets at the Moncton Coliseum.   Basketball fans can
also pick up their complimentary coupons for tickets at any Rogers
location in Moncton and surrounding areas.

“The upcoming season will be very exciting for Miracle supporters and we
are thrilled to give basketball fans the opportunity to experience the
first ever regular season Moncton Miracles game,” said Gordon.

Rogers second play was to announce that Rogers TV has partnered with the
Moncton Miracles for their inaugural season and will bring fans live
and exclusive broadcasts of ten Miracles regular season home games from
the Moncton Coliseum.

Rogers TV Supervising Producer Charles Olscamp says the partnership is
ideal for Rogers TV.  “We are very excited to be a part of the
inaugural season of the Moncton Miracles and welcome the newly formed
NBL to our area.  Basketball fans are going to be in for a real treat,
and we’re looking forward to capturing the excitement on Rogers.”

To view the Rogers TV schedule of upcoming televised Miracles games,
please visit www.RogersTV.com.

About Rogers Communications:
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.

About the Moncton Miracles:
Founded in 2011, the Moncton Miracles is an expansion franchise of the
National Basketball League of Canada. The Miracles are part of the
seven-team league that is set to continue expansion across Canada as
time passes. For more information on the team, please visit www.miraclesbasketball.ca