Rogers and Rogers Sports & Media sign Holland Bloorview’s Dear Everybody campaign
Today, Holland Bloorview Kids Rehabilitation Hospital announced Rogers and Rogers Sports & Media as their first telecommunications and broadcast media partners, respectively, for their Dear Everybody campaign. This means that we are committing to featuring people with disabilities more prominently in all of our consumer advertising, including television, out-of-home, digital, and social.
In its fourth year, the Dear Everybody campaign is all about being more inclusive and removing the stigma around disabilities, particularly for kids and youth. Every day 6.2 million Canadians don’t see themselves represented in marketing and creative, and that’s exactly what we’re looking to help change.
One of our core values at Rogers is embracing and celebrating diversity and this is one of the important steps we will continue to take as an organization to build a more inclusive culture for all equity-seeking groups at Rogers, and for all Canadians.
You can also learn more about the campaign, including information and resources, by visiting DearEverybody.ca.