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Rogers Announces New Customer Loyalty Program to Thank Customers for Their Business

July 3, 2013

News Releases

Rogers First Rewards to launch in key markets this summer

TORONTO, July 3, 2013 /CNW/ – Rogers Communications announced today a
new customer loyalty program, Rogers First Rewards, to thank and reward customers for their business. Launching in key
markets throughout 2013, Rogers First Rewards allows customers to get more of what they want by earning points on
their eligible purchases that can be redeemed for a wide selection of
Rogers products and services.

“Our customers have told us they want to be rewarded for their loyalty
and we’ve listened to their feedback,” said John Boynton, executive
vice president and chief marketing officer, Rogers Communications.
“We’ve worked diligently over the last few years to create an easy and
simple program to thank our customers for their business and to show
our appreciation.”

With no blackout periods, hidden fees, or a membership card to carry,
eligible customers are enrolled as the program becomes available in
their region and earn points just for being a Rogers customer. Points
can be redeemed online and used toward an extensive and growing list of
Rogers products and services from the Rogers First Rewards catalogue.

Customers will have access to exciting rewards depending on their
region. Wireless rewards including U.S. and international roaming
packs; talk, and text packs; long distance calling and more will be
available to customers across the country. Within Rogers cable
footprint, customers can redeem their points for rewards including
upgraded internet packages; home phone long distance; premium TV
content and Rogers On Demand packages.

Rogers First Rewards is one of the many things we are doing to better deliver for our
customers,” said Rob Bruce, president, Rogers Communications. “This
innovative loyalty program complements a number of initiatives we’re
introducing to make it easier for our customers to do business with us
including simplified rate plans, U.S. flat roaming rate, premium
technical support and customer education programs.”

Customers enrolled in the loyalty program are assigned a Rogers First Rewards tier and point accrual rate based on an average of total account
holder’s spend: Silver Tier customers earn 1 point per dollar, Gold
Tier customers earn 1.5 points per dollar, and Platinum Tier customers
earn 2 points per dollar. The program will be available to consumer
cable, wireless, internet and home phone customers in key markets
across the country throughout the year. Eligible customers will be
notified and enrolled when the loyalty program becomes available in
their region.

About Rogers

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we
are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

SOURCE: Rogers Communications Inc.