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Rogers launches sports cable service - 'Sportsnews'

Digital Cable customers now have access to 24/7 sports-themed
promotional service

TORONTO, Jan. 12, 2012 /CNW/ – Today, Rogers Communications launches
another industry first with Sportsnews, a barker channel at no
additional cost to Rogers digital cable customers. Sportsnews will
promote sports services and content available on Rogers Cable.

“Sportsnews is the first cable service of its kind in Canada. It’s where
customers can learn about our sports programming as well as what’s
happening in the world of sports – 24/7 and right at their fingertips,”
said, Anthony Antonelli, Senior Director, Sports & On Demand Services,
Rogers Communications.

Sportsnews helps customers get more from their sports channels and
programming packages and is also a destination for sports fans seeking
timely information about their favourite professional leagues. Whether
it’s scores, stats, fantasy information or breaking news, fans will
always be connected.

“Just like other recent innovations such as live-streaming on multiple
platforms of Blue Jays and Maple Leafs games, Rogers continues to
demonstrate how dedicated we are to our passionate sports customers,”
said Antonelli. “Whether you’re at a sports bar with friends, the gym,
or at home in front of your big screen TV, Sportsnews will keep you
up-to-date with the day’s key match-ups, headlines, scores, stats and
breaking news through a real-time Twitter feed,” said Antonelli.

The channel is available to all Rogers digital cable customers in
Ontario and Atlantic Canada on channel 999 (in both SD and HD) starting

About Rogers Communications Inc.:

Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A) and
(TSX: RCI.B) and on the New York Stock Exchange (NYSE: RCI). For
further information about the Rogers group of companies, please visit