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Rogers Media and Buffalo Bills Announce Five-Year Deal Extension for Bills in Toronto at Rogers Centre

January 29, 2013

News Releases


TORONTO, Jan. 29, 2013 /CNW/ – Rogers Media and the Buffalo Bills today
announced key details of a renewed five-year partnership that will
continue to deliver a first-class sports experience to Canadian NFL
fans.  The agreement, which begins in 2013 and runs through 2017, will
see the Bills play a total of six games at Rogers Centre in Toronto:
one regular season game each season, plus one pre-season game in 2015.

The deal is an extension of a partnership between Rogers Media and the
Buffalo Bills that began in 2008.

“Rogers Media is committed to producing and delivering premium sports
content and experiences for fans,” said Keith Pelley, President, Rogers
Media.  “We are ambassadors of the NFL and are continually assessing
the market to bring that true NFL experience to Canadians.  We created
a benchmark for our game last season with a first-rate pre-game
festival and half-time show, and look forward to building on that over
the next five years.”

“The Bills partnership with Rogers Media is key to our franchise’s
regionalization plan and we are excited to continue it for years to
come,” said Russ Brandon, Buffalo Bills’ President and Chief Executive
Officer.  “Our regionalization efforts have strengthened the
franchise’s foothold in Western New York by supporting our efforts to
further develop our fan base in Toronto and Southern Ontario.  The
Bills-Rogers Media partnership continues to give us tremendous exposure
in the market and its success will only accelerate with a few wins on
the field.”

Ticket prices will remain consistent with last season’s game, with more
than 60% of tickets less than $100.

The games (date, time, and opponent) will be determined by the NFL, with
information for the 2013 season available in April when the league
announces the schedule.  Tickets will be available to the general
public shortly thereafter.  Past ticket holders and Bills in Toronto
Insiders will have the opportunity to be placed on a priority reserve
list for tickets, beginning today through February 14.  Fans can visit Bills in Toronto for more information.

Bills in Toronto games will continue to air nationally on City and
Sportsnet, with NFL games continuing to experience growth with Canadian
audiences year-over-year.  Audiences for the 2012 Bills in Toronto game
(Bills vs. Seahawks, Dec. 16) on City and Sportsnet were up 6% over
2011 (404,000 viewers vs. 381,000*) and 19% since the inaugural Bills
in Toronto game in 2008 (404,000 vs. 340,000**).  Sportsnet’s average
audience for the NFL Thursday night games this season was up 3% over
last year (370,000 vs. 359,000*), while City’s average audience of the
Sunday late game this season was up 3% over last year (361,000 vs.

Rogers Media will continue to leverage its robust portfolio of assets
across television, radio, print and digital to drive mass awareness and
increase the Bills fan base in Canada.

About Buffalo Bills
Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League
(NFL). The Bills have won two American Football League (AFL)
Championships (1964 – 1965) and won an NFL record four straight AFC
Championships (1990 – 1993) that included four trips to the Super Bowl.
The Bills are a progressive organization and pride themselves on the
regionalization of their team. They hold their training camp in
Rochester, NY and were the first NFL team ever to play a home game in
Canada with the Bills in Toronto initiative that began in 2008. As
Western New York’s top-rated sports and entertainment choice, the Bills
annually entertain three quarters of a million fans at Ralph Wilson
Stadium, produce the region’s number-one rated sports television
programming, have one of the NFL’s largest fan clubs with the Bills
Backers, and host the most visited team website in Western New York.
Under the guidance of Hall of Fame member and original team founder,
Ralph Wilson, Jr., the Bills will play six games in Toronto from 2013 –
2017 (one regular season game per season and one pre-season game in
2015). For more Bills information, visit, call (716) 648-1800, become a fan on Facebook at, follow the Bills on Twitter at or get the Bills mobile app via

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment.  Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include six Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service.  Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean’s, Chatelaine, L’actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications.  Rogers Media’s suite of
digital assets reaches 17 million unique visitors per month through
more than 1,000 premium owned + exclusive and extended network sites.
 Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and
entertainment facility, and the Toronto Blue Jays Baseball Club.

*Source: BBM Canada PPM Data; all audiences 2+
**Source: BBM Canada NMR Data; all audiences 2+

Image with caption: “Rogers Media and Buffalo Bills announce details of new five-year deal extension. Pictured above (L-R) Rogers Media’s Greg Albrecht, Buffalo Bills’s Mary Owen, Rogers Media’s Keith Pelley, Buffalo Bills’s Russ Brandon, and Doug Marrone (CNW Group/Rogers Media)”. Image available at:

SOURCE: Rogers Media