Rogers Media Announces Launch of New Premium Specialty Channel FXX, April 1
– FXX joins FX Canada in delivering acclaimed original scripted FX
series, acquired movies and series, and original Canadian programs –
– Free preview of FXX will be available via select distributors until
June 30 –
– FXX to broadcast new animated comedy Chozen, from the creators of
Eastbound & Down, and new limited drama series Fargo, starring Billy
Bob Thornton –
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PASADENA, CA, Jan. 14, 2014 /CNW/ – Furthering its commitment to
delivering world-class content, Rogers Media announced today that new
premium specialty channel FXX will launch in Canada on April 1. As the
younger-skewing funnier extension of FX Canada, FXX will deliver
premium programming to Canadian audiences, including envelope-pushing
FX original scripted series, acquired movies and series, and original
Canadian programs. The announcement was made today from the Television
Critics Association tour in Pasadena.
Mirroring its U.S. counterpart with a rebellious roster of buzz-worthy
series that define the FX brand, FXX will be available on free preview
via select distributors until June 30. Additionally, all of FXX’s
original prime-time content will be available for multiplatform
distribution. Full broadcast details to be announced at a later date.
“With the tremendous success of FX Canada over the last two years,
extending the brand with the launch of FXX is a natural progression for
Rogers Media as we continue to deliver unmatched, exceptional, and
exclusive programming to our audiences across the country,” said Scott
Moore, President, Broadcast, Rogers Media. “Our strong partnership with
FX Networks has allowed us to broadcast world-class content to our
Canadian audiences through FX Canada, and we are proud to further
strengthen this relationship with FXX.”
Targeting the coveted Adults 18-34 demo, FXX is the destination for non-traditional content that is irreverent, witty, and
subversive with hit comedies such as It’s Always Sunny in Philadelphia, The League, Wilfred, Legit, and Ali G: Rezurection, from Sacha Baron Cohen, featuring new content and previously unseen
episodes of Da Ali G Show. Among the original series debuting on the channel are Chozen, an animated comedy from the creators of Eastbound & Down, which follows a white rapper looking for redemption following a prison
sentence; and Canadian-filmed Fargo, based on the Coen Brothers’ Oscar®-winning crime drama of the same name, which chronicles an all-new “true
crime” story and stars Oscar winner Billy Bob Thornton.
As previously announced, the Rogers Media partnership agreement with FX
Networks ensures that any new original FX programs produced by FX
Productions or Twentieth Century Fox Television will air on FXX and FX
Canada. With an aggressive slate of content currently in development,
both FXX and FX Canada combined will offer hundreds of hours of
original and exclusive FX programming.
“The creative team at FX Networks has a world-renowned reputation for
producing unparalleled content, and with the launch of FXX, viewers can
expect even more provocative programming as the development slate ramps
up in the months ahead,” said Hayden Mindell, Vice President of
Programming and Content, Rogers Media. “We look forward to delivering
new and established hits on FXX and the existing FX Canada channel.”
FX Canada is one of the fastest growing digital channels in the country,
and has experienced a 148 per cent audience growth in prime time among
P2+ since its launch in October 2011.* Most recently, the success of
headlining series American Horror Story: Coven has catapulted, becoming the most-watched digital program in fall 2013,
and peaked with its highest audience ever on October 23rd.**
*Source: BBM Canada, Total Canada, Fall 2013 (9/9/13-12/15/13) vs.
launch (10/31/11-12/18/11), P2+
**Source: BBM Canada, Total Canada, 10/23/1; Fall 2013:
9/9/2013-12/15/203, P2+, rank of programs on CDN Digital Eng stations
About FXX
FXX delivers provocative, non-traditional premium content geared towards
a younger-skewing audience. The irreverent, smart, and subversive
lineup includes a dynamic slate of FX original series, acquired movies
and series, and original Canadian programs. Anchored by hit comedies
such as It’s Always Sunny in Philadelphia, The League, Wilfred, Legit,
and Ali G: Rezurection, FXX is also the home of new animated comedy
Chozen and limited drama series Fargo. FXX and FX Canada are a part of
Rogers Broadcasting Limited, a division of Rogers Communications Inc.
(TSX: RCI and NYSE: RCI), which is a diversified Canadian
communications and media company.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment. Rogers Broadcasting has 53 AM and FM radio stations
across Canada; television properties include seven City stations, four
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE,
Sportsnet World, and Sportsnet 360), and The Shopping Channel, a
televised and internet shopping service. Rogers Publishing produces
many well-known consumer and online magazines, such as Maclean’s,
Chatelaine, L’actualité, Canadian Business, and is the leading
publisher of a number of industry, medical and financial publications.
Rogers Media’s suite of digital assets includes 90+ owned and 300+
premium partnership sites. Rogers Media Inc. owns Rogers Centre
stadium, a year-round sports and entertainment facility, and the
Toronto Blue Jays Baseball Club.
SOURCE FXX
