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ROGERS MEDIA PARTNERS WITH WARNER MUSIC CANADA: LAUNCHING INNOVATIVE VIDEO ADVERTISING INITIATIVES

September 1, 2010

News Releases

TORONTO, Sept. 1 /CNW/ – Rogers Media, one of Canada’s leading media
companies, and Warner Music Canada, a division of Warner Music Group,
today announced a multi-year partnership to sell advertising inventory
around Warner Music Canada’s premium music video content in Canada. 
Rogers Media’s digital distribution arm, Rogers Digital Media, will
exclusively represent Warner Music Canada’s music video content across a
variety of digital properties including Warner Music Canada’s online
video distribution channels.  In addition, Rogers will develop custom
programs, sponsorships and artist-focused opportunities to expand Warner
Music Canada’s artist-centric video strategy.    

“Along with our other investments in premium digital video content, this
partnership with Warner Music Canada will enable Rogers Digital Media to
offer even more premium video content to advertisers,” said Claude
Galipeau, SVP & GM, Rogers Digital Media.

Warner Music Canada is committed to building our artists’ careers using
all avenues available. There is abundant value in the content our
artists create, and the relationship with Rogers Digital Media now
allows us to connect advertisers with music fans as they engage with
their favourite artists and videos online,” commented Steve Kane,
President, Warner Music Canada

This partnership continues to position Rogers Digital Media as the
premium digital video content provider in Canada. Rogers Digital Media
offers premium brand media sales expertise second to none in Canada and
a strong reputation for creating innovative custom solutions leveraging
its suite of premium brand sites across its Radio, Broadcast and
Publishing brands. “Our sales efforts have always been centered on
premium brands; the partnership with Warner Music Canada is a natural
extension to our expertise in brand solutions,” said Jennifer Sage,
Senior Director, Sales at Rogers Digital Media.

About Warner Music Group
Warner Music Group became the only
stand-alone music company to be publicly traded in the United States in
May 2005. With its broad roster of new stars and legendary artists,
Warner Music Group is home to a collection of the best-known record
labels in the music industry including Asylum, Atlantic, Cordless, East
West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire,
Warner Bros. and Word. Warner Music International, a leading company in
national and international repertoire, operates through numerous
international affiliates and licensees in more than 50 countries. Warner
Music Group also includes Warner/Chappell Music, one of the world’s
leading music publishers, with a catalog of more than one million
copyrights worldwide.

About Rogers Media Inc.
Rogers Media Inc., a division of
Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers
Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM
radio stations across Canada. Television properties include 5 Citytv
stations as well as five OMNI multicultural television stations, Rogers
Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and
Internet shopping service. Rogers Publishing produces many well-known
consumer magazines such as Maclean’s, Chatelaine, Flare, L’actualité and
Canadian Business, and is the leading publisher of a number of industry,
medical and financial publications. All media properties are integrated
with their own popular web sites. Rogers Media also owns The Toronto
Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.