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Rogers Media to release "The Booth at the End" trailer: an exclusive Canadian premier through "Shorts in the City"

July 26, 2010

News Releases

TORONTO, July 26 /CNW/ – Rogers Media today announced that it is
releasing the trailer for the highly anticipated show, “The Booth at the
End,” through “Shorts in the City,” a Citytv.com
programming initiative in partnership with Nissan Canada.  The trailer
will be featured in “Shorts in the City” on Citytv.com and
RogersOnDemand.com, and is produced by Vuguru, Michael Eisner’s
independent studio in which Rogers is an investor.

The Booth at the End” centres on a mysterious Man who sits
at a booth at the end of a diner. People come to him with things they
want: a parent with a sick child, a woman who wants to be prettier. The
Man can make these things happen – for a price. In exchange for what
they want, these individuals must sacrifice their morals and do deeds
normally inconceivable to them. The Man never forces anyone to do
anything. It’s always up to them to start – or stop – with one lingering
question: “How far would you go to get what you want?”  “The Booth at
the End” has an ensemble cast showcasing veteran talent from TV and
film, including Xander Berkeley from 24 (Season 1 and 2) as The Man.

“The Booth at the End” launches August 9th, as a worldwide, exclusive
Canadian premier. “We will be featuring “The Booth at the End” on our Shorts
in the City channel on Citytv.com, as well as distributing
it across other Rogers websites and platforms, including
RogersOnDemand.com and the “Shorts in The City” iPad and iPhone
applications,” said Claude Galipeau, SVP & GM Digital Media, Rogers
Media. “This release continues our innovative partnership with Nissan
Canada to provide Canadians with high-quality, exclusive multi-screen
programming.”

LINK TO TRAILER: http://video.citytv.com/video/detail/114798948001.000000/trailer/
http://www.rogersondemand.com/tvshows/the_booth_at_the_end

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as five OMNI multicultural
television stations. Rogers Sportsnet, Canada’s live event leader, is
comprised of four channels, all of which are available nationally and in
high definition, and the Shopping Channel, is a televised and Internet
shopping service. Rogers Publishing produces many well-known consumer
magazines such as Maclean’s, Chatelaine, Flare, L’actualité and Canadian
Business, and is the leading publisher of a number of industry, medical
and financial publications. All media properties are integrated with
their own popular web sites. Rogers Media also owns The Toronto Blue
Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North
America
, Inc. With offices in Vancouver (BC), Mississauga (ON), and
Kirkland (QC), NCI directly employs 250 full-time staff. There are 156
independent Nissan dealerships and 29 Infiniti retailers across Canada.
Nissan is dedicated to improving the environment under the Nissan Green
Program 2010, whose key priorities are reducing CO(2) emissions, cutting
other emissions and increasing recycling. More information about Nissan
in Canada and the complete line of Nissan and Infiniti vehicles can be
found online at www.nissan.ca and www.infiniti.ca.