Acquisition positions Rogers as Canada's sole bilingual provider in key
Marketing/Communications Services CategoryTORONTO, Sept. 2 /CNW/ - Rogers Publishing Limited announced today that
it has acquired the assets of AMPQ Magazine in a transaction that closed Aug.
31, 2009. The assets of AMPQ, a leading French-language publication that
speaks to marketing and communications practitioners in Quebec, include the
print magazine (published 10 times annually), as well as the daily newsletter
(AMPQ Quotidien), its Internet site (ampq.com) and its annual directory, AMPQ
Repertoire. An industry leader, AMPQ magazine has 58,500 readers, while AMPQ
Quotidien has more than 15,000 opt-in email subscribers.
"This is an important acquisition that puts us in a leadership position
in Quebec's highly influential marketing community," says John Milne, Senior
Vice-President, Business & Professional Publishing, Rogers Publishing. "With
Marketing magazine having just celebrated its 100th anniversary, we are
already English Canada's most trusted voice in the marketing industry. This
acquisition further entrenches Rogers Publishing's position as a one-stop shop
for marketers who want to reach a truly national audience."
Marketing is the number one marketing and advertising magazine produced
in English Canada. Along with the bi-weekly magazine, the brand has grown to
include Marketing Daily (a twice-daily e-mail newsletter); marketingmag.ca (a
website where industry professionals read about, discuss and debate issues of
importance); Custom Publishing; and a wide variety of Events and Awards
Programs.
Marketing also recently launched a cyber bulletin that covers Quebec's
marketing, advertising and media industries, providing timely coverage and
perspectives on key issues facing these Quebec-based industries.
"The recent launch of Marketing au quotidien, a daily French-language
e-mail newsletter for the Quebec market was a good first step," says Jean
Goulet, Executive Publisher, Business and Professional Publishing, Rogers
Publishing. "With the AMPQ stable of assets we can provide our Quebec
constituency with a broad array of proven capabilities and a new standard of
service.
"Quebec's marketing and communications practitioners are leading the
charge on a number of fronts in terms of innovation and creativity. This
acquisition will allow us not only to celebrate their successes, but also to
serve the important network of agency and clients based there."
About Rogers Publishing
Rogers Publishing, a division of Rogers Media, produces many well-known
consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and
Canadian Business, and is the leading publisher of a number of industry,
medical and financial publications. Rogers Media's various publishing and
broadcast properties are also integrated with their own popular web sites.
Rogers Media is a division of Rogers Communications Inc. (TSX: RCI; NYSE:
RCI), a diversified Canadian communications and media company. For further
information about the Rogers group of companies, please visit www.rogers.com.