Rogers Sports & Media Launches Self-Serve Advertising Platform
– RSM Ad Manager, developed with DanAds, increases access to premium digital content for Canadian advertisers of all sizes –
TORONTO, ON (November 16, 2022) – Rogers Sports & Media (RSM) today announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms. It was developed by DanAds, the world-leading provider of self-serve advertising technology.
“We are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN NOW, Citytv, FX, TUBI, MLB.com and NHL.com, and Véro,” said Al Dark, Chief Revenue Officer, Rogers Sports & Media. “By leveraging our world-class media assets, RSM Ad Manager provides a seamless solution for marketers to maximize reach, frequency, and impact.”
Across all platforms and channels, Rogers Sports & Media reaches 32 million Canadians every week, and serves over five billion digital impressions a year. With RSM Ad Manager, Rogers Sports & Media now offers advertising across its digital properties starting with budgets as low as $350. Click here to discover product options available to advertisers.
“We are proud to partner with RSM to bring self-serve advertising to a new sector of the Canadian business community,” DanAds Co-Founder and Executive Vice President of Sales Peo Persson explained. “This technology allows SMEs to access premium advertising space in environments that offer brand safety and unlocks a new community of advertisers for publishers.”
RSM Ad Manager is now available for use and interested advertisers may begin purchasing ad space at grow.rogerssportsandmedia.com.
According to Adam P., a Portfolio Manager who participated in beta testing the platform, “RSM Ad Manager had easy-to-use steps for customizing my campaign. I like how easily I could pick my target, set my budget and upload my ad creative. I can even monitor the progress of my campaign in real time.”
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 32 million Canadians each week. The company’s multimedia offerings include 54 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.