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Rogers Sportsnet announces landmark 10-year broadcast agreement for NHL Hockey

August 10, 2010

News Releases

TORONTO, Aug. 10 /CNW/ – Rogers Sportsnet today announced an
unprecedented 10-year partnership with Alberta’s two National
Hockey League teams, under which Rogers Sportsnet will be the clubs’
Official Television Broadcaster and provider of digital media content
until 2020.

Beginning with the upcoming 2010-11 NHL season, Rogers Sportsnet West
and Rogers Sportsnet ONE will combine to televise at least 58
Calgary Flames and 58 Edmonton Oilers games
every year for 10
seasons within the Oilers and Flames regional territory which includes
Alberta, Saskatchewan, Manitoba, Northwest Territories and Nunavut.

This agreement will also mean Oilers and Flames fans will no longer have
to rely on Pay-Per-View broadcasts in order to view games not otherwise
being broadcast.

“Sportsnet has been a partner of both the Flames and Oilers since we
launched back in 1998,” said Doug Beeforth, President,
Rogers Sportsnet.  “And as our relationship grew over the years,
it became the foundation for this remarkable extension of the
partnership.  We could not be more excited and delighted about today’s

Rogers Sportsnet ONE is a new 24-hour sports channel that will launch on Saturday,
August 14th
as the newest member of the Sportsnet family of
channels, which includes Rogers Sportsnet West, the exclusive regional
broadcaster of the Oilers and Flames since 1998.

“I would call this agreement a milestone event for our organization and
for our wonderful fans,” stated Patrick LaForge, Edmonton
Oilers President and CEO.
“Working together with Rogers Sportsnet,
the Calgary Flames and the NHL, I believe we have created the most
dynamic and dominant broadcast vehicle for our fans.  It is equal to any
television partnership anywhere in the NHL.”

“Rogers Sportsnet’s agreement with the Flames and Oilers ensures years
of high quality production, maximum exposure, and full fan participation
with their favourite Alberta team,” said Ken King, President
and Chief Executive Officer of the Calgary Flames
. “We are proud to
be partners with Rogers Sportsnet.”

NHL regional restrictions apply for Rogers Sportsnet West and Rogers
Sportsnet ONE, with Flames and Oilers games made available to viewers in
Manitoba, Saskatchewan, Alberta, Nunavut, and the Northwest Territories.

Schedule details for Oilers and Flames games on Rogers Sportsnet ONE and
Rogers Sportsnet West will be announced at a later date.