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Rogers Survey Reveals Many Canadians Would Give Up Alcohol, Chocolate and Coffee Before The Internet

May 9, 2012

News Releases


  • 79% of Connected Canadians say Internet makes their lives better
  • Most want to use the Internet to better manage their health
  • Men are more keen than women to use technology for bargain shopping and
    ‘smart’ appliances like a fridge that intuitively orders groceries

TORONTO, May 9, 2012 /CNW/ – The Rogers Innovation Report released today
reveals that Canadian technology users are hungry for the next
generation of Internet experiences. Over three quarters (79 per cent)
say that the Internet allows them to connect in ways that make their
lives better now and 72 per cent expect the Internet to play an
increasingly important role in the next five years.

“The Internet is indispensable to us today and we have yet to see its
full potential,” said Robert Switzman, Senior Director Emerging
Business, Rogers Communications. “From apps that monitor cholesterol to
fridges that automatically order groceries, the Internet is becoming
the backbone of all connections in the world around us, and will
continue to evolve how we go about our daily lives.”

The Rogers Innovation Report leverages joint research from Rogers and
Vision Critical and regularly explores connected Canadians’ habits and
views on technology. This latest Report focuses on the future of
Internet connections – how the Internet is being used today and how
Canadians will want to use it in the future.

Connected Canadians say that the Internet is essential to them today and
they are prepared to make sacrifices for this important connection.

Important to their everyday lives

Today, those surveyed say they are using the Internet to connect with
family and friends (98 per cent), follow the news (97 per cent), do
their personal banking and manage their finances (94 per cent),
research health issues and symptoms (93 per cent) and watch movies and
television (92 per cent).

And they would sacrifice a lot before they’d give up their Internet
connections. Thirty-four per cent would give up alcohol, 31 per cent
would go without chocolate and 27 per cent would skip coffee. What they
wouldn’t sacrifice? Only six per cent would give up regular sex, four
per cent would go without daily bathing and four per cent would choose
the Internet over personal contact with others.

Canadian technology users expect the Internet to be even more important
in their daily lives in the future.

Expecting great things from the Internet

Healthier living: More than half (51%) say they would make better decisions about diet
and exercise if technology would allow them to track their vitals, such
as blood sugar level, heart rate and cholesterol level, while 57 per
cent want a diagnosis by connecting with their doctor online.

Honey, the fridge says we’re out of milk: Thirty-seven per cent (47 per cent of 18-24 year olds) say ‘smart’
appliances would help them manage their households better with 44 per
cent of men believing this vs. 30 per cent of women.

Checking freshness and saving money: Fifty-six per cent want real-time access on their mobile devices to
information on grocery store items, such as origin, ingredients and how
long it’s been on the shelf. Sixty per cent would prefer to shop at a
store that enables them to use their mobile device for price
comparisons, with 64 per cent of men interested in this option vs. 54
per cent of women.

Wanted: tech-savvy employers: Overall, those surveyed want to work for tech savvy companies. Sixty per
cent of all surveyed would consider leaving a job to work for a company
that allows them to work from anywhere.

Downloading information directly into the brain: Many of those surveyed have creative ways for how future Internet
experiences may make their lives easier and better. Ideas included
downloading information directly into the brain, automating road
traffic to eliminate the need for human drivers and virtual reality
phone calls that would assimilate personal contact.

“Canadians expect great things from the Internet. So we are investing in
our networks while also introducing innovative, next generation
products and services to help our customers realize world-leading
Internet experiences that make their lives better,” said Switzman.

About the survey
From April 13th to April 15th 2012, an online survey was conducted among 1,010 randomly selected
adult Canadians who own a smartphone and are connected to the Internet.
All were Angus Reid Forum panelists. The margin of error—which measures
sampling variability—is +/- 3.1%, nineteen times out of twenty. The
results have been statistically weighted according to region and
gender. Discrepancies in or between totals are due to rounding.

Join or follow the conversation about the new Rogers Innovation Report
on Twitter by following and using the hashtag #RIRExplores.

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please

Image with caption: “Rogers explores the future of Internet experiences (CNW Group/Rogers Communications Inc.)”. Image available at: