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Rogers TV sales expands to include channel m

May 28, 2008

News Releases

    TORONTO, May 28 /CNW/ - Rogers Media Television, a division of Rogers
Media Inc, is pleased to announce that effective immediately Rogers TV Sales
will be managing and selling national advertising for channel m in Vancouver.
    channel m is an exciting addition to Rogers Television offerings which
also include the 5 Citytv stations across Canada, OMNI Ontario (OMNI1 and OMNI
2), The Biography Channel and G4TechTV Canada. channel m offers a strong
schedule of syndicated, English language shows, mixed with multicultural
broadcasts and programming.
    "We are pleased to bring forward more opportunities for advertisers to
reach multilingual audiences in western Canada" said Mitch Dent, Executive
Vice President, Sales, Rogers Media Television.
    Also, effective immediately Rogers TV Sales will no longer be managing
advertising sales for OMNI Vancouver (CHNU) and OMNI Manitoba (CIIT) following
the purchase of these stations by Toronto-based, S-VOX.

    channel m, brings a vision of diversity, respect, and inclusiveness to
our community by celebrating cultural differences. Three million residents in
the Lower Mainland and Vancouver Island have access to our diverse line-up
including in-house and independent productions, featuring multilingual news,
entertainment and lifestyle programming in more than 20 different languages,
in addition to 65 hours a week of top-rated English language programming.
channel m is a division of Rogers Media Inc., a division of Rogers
Communications Inc.

    Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 52 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as the OMNI multicultural
television stations. Rogers Sportsnet, Canada's live event leader, offers
viewers four channels and Sportsnet HD and the Shopping Channel is a televised
and Internet shopping service. Rogers Publishing produces many well-known
consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and
Canadian Business, and is the leading publisher of a number of industry,
medical and financial publications. All media properties are integrated with
their own popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment