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Rogers Wins Additional National Wireless Spectrum to Expand Advanced Wireless Services to Canadians

July 21, 2008

News Releases

    TORONTO, July 21 /CNW/ - At the close of the Canadian federal
government's Advanced Wireless Spectrum auction today, Rogers Communications
confirmed its increased spectrum holdings will ensure the company is well
prepared to serve its customers now and in the future with leading innovative
broadband wireless services.
    "The 20 MHz of Advanced Wireless Services (AWS) spectrum gained through
the auction supports Rogers' continued growth strategy, and is a responsible
investment particularly in the future diverse and growing opportunities to be
found in broadband wireless data services," said Rob Bruce, President, Rogers
Wireless. "This additional spectrum provides us with the flexibility to ensure
we continue our history of launching the most innovative products and services
that Canadians want today, and in the future."
    Rogers Communications was the winning bidder for 20 MHz of spectrum in
all 59 areas of the country, and was the only party to achieve this. In total,
Rogers will pay $999,367,000. The new spectrum will add to the company's
current portfolio of spectrum holdings and confirms Rogers Communication's
ongoing commitment to Canadians by being in a position to continue our clear
competitive advantage as Canada's largest and fastest wireless carrier in all
Canadian markets.

    About Rogers Communications

    Rogers Communications is a diversified Canadian communications and media
company. We are engaged in wireless voice and data communications services
through Wireless, Canada's largest wireless provider and the operator of the
country's only Global System for Mobile Communications ("GSM") based network.
Through Cable and Telecom we are one of Canada's largest providers of cable
television, cable telephony and high-speed Internet access, and are also a
full-service, facilities-based telecommunications alternative to the
traditional telephone companies. Through Media, we are engaged in radio and
television broadcasting, televised shopping, magazines and trade publications,
and sports entertainment. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B), and on the New York Stock Exchange (NYSE: RCI). For
further information about the Rogers group of companies, please visit
www.rogers.com.