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Say goodbye to The Biography Channel and hello to Great People Watching on Bio

February 15, 2008

News Releases

    Network rebrands with new name, look, logo and programming

    TORONTO, Feb. 15 /CNW/ - A new chapter in the future of The Biography
Channel begins on Monday February 18, 2008 with a comprehensive rebranding of
the network. Bio, the network for 'Great People Watching,' kicks off with a
new on-air look, logo and focus on reality programming and features on current
newsmakers around the world. Bio will provide Canadians with top-quality
programming and special series' that connect viewers with top personalities -
from the Hollywood tabloid and pop culture favorites to the business and
political juggernauts of the day.
    "We are excited to build on our already successful brand with the new
look and tag line," said Alain Strati, General Manager, Bio. "Bio prides
itself on providing programming that is both compelling and entertaining and
our expanding line up will provide a fresh new take on the current names and
hottest stories in the news in a way that will appeal to a wider audience."
    Bio will spice up the weekend programming line up starting Saturday,
February 23 with the introduction of the hit series Rock of Love and
The Surreal Life for a real look at some former superstars and B-list
celebrities. The three-hour block will take place on Saturday and Sunday
evenings and bring a blast of reality to the weekend revealing the fascinating
lives of the most talked about stars and forgotten icons.

    Rock of Love, the ultimate "bachelor" reality series, with 80s glam band
Poison's front man Bret Michael as the prize, takes a look at what women will
do for true love or rock star infatuation. With a fan base built on 20 years
of continuous multi-platinum success and sold-out tours, women come from far
and wide to get their shot at impressing the musical legend. From days on the
tour bus to all-night benders with the band, these brave women enter the
indulgent scene of rock celebs taking part in various challenges to determine
if they have what it takes to win the rocker's heart or if they will be booed
off the stage.-   Rock of Love - Saturdays at 6:00 p.m. ET and Sundays 4:00 p.m. ET

    The Surreal Life, with six successful seasons under its belt, takes a look
at the tensions that arise and egos that soar when you place a group of
celebrity has-beens under one roof. In a Hollywood Hills mansion these
once-famed stars participate in activities and challenges while personalities
surface and relationships form and deteriorate. Check out how the series began
as Gabrielle Carteris, Corey Feldman, Emmanuel Lewis, Jerri Manthey,
Vince Neil, Brande Roderick and MC Hammer take part in a survivor style
camping trip and a Vegas extravaganza.

    -   The Surreal Life - Saturdays at 7:00 p.m. ET and Sundays at
        5:00 p.m. ET

    Airing Saturdays at 8:00 p.m. ET and repeating on Sundays at 6:00 p.m. ET,
Bio Blast wraps things up with a look at the meteoric rise and tragic decline
of pop icon Britney Spears and guarantees to bring viewers the hottest
biographies each weekend.

    -   Britney Spears - Saturday February 23 at 8:00 p.m. ET and Sunday
        February 24 at 6:00 p.m. ET
    -   Brad Pitt - Saturday, March 1 at 8:00 p.m. ET and Sunday, March 2 at
        6:00 p.m. ET
    -   Reese Witherspoon - Saturday, March 8 at 8:00 p.m. ET and Sunday,
        March 9 at 6:00 p.m. ET
    -   Anna Nicole Smith - Saturday, March 15 at 8:00 p.m. ET and Sunday,
        March 16 at 6:00 p.m. ET

    About The Biography Channel Canada

    The Biography Channel launched in Canada on September 7, 2001 and is the
only 24-hour television channel dedicated to showcasing biographies,
documentaries and movies about the most intriguing people from Canada and
around the world. Available to digital cable and satellite customers, The
Biography Channel in Canada is owned by Rogers Media Inc.