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SOLE AND MOORE TO PLAY BIG ROLES IN ROGERS MEDIA

TORONTO, Nov. 10 /CNW/ – Keith Pelley, President, Rogers Media, today
announced the appointment of two senior executives to his senior
leadership team.  Leslie Sole is promoted to the newly created position
of Chief Content Officer and Scott Moore assumes another new position,
President, Broadcasting.

Leslie Sole will be responsible for the creation and execution of the
Rogers Media content strategy.  Prior to this role, Leslie oversaw the
expansion of the Rogers Television division.  From one multicultural
television station in 1986, the division now includes 5 Citytv
television stations, 5 OMNI multicultural television stations and 3
specialty services.

Scott Moore will oversee Rogers Media television including Citytv,
Sportsnet and OMNI and all radio properties and will be responsible for
the programming, sales, production, regulatory, engineering and
distribution.  Scott is a seasoned broadcasting executive and joins
Rogers from CBC Television.  He has previously worked at Rogers
Sportsnet and has had his own production company.  Scott will start his
role on December 6, 2010.

“The breadth of industry knowledge that Leslie and Scott bring to the
table will be of great benefit,” said Keith Pelley. “It’s an exciting
time in our industry and Leslie and Scott will ensure that Rogers Media
is positioned to perform in a feverishly competitive environment.”

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.