Sportsnet Secures 10-Year Multiplatform Deal for B.C., Alberta, Manitoba, and Ontario Provincial Curling Championships

– Exclusive Canadian coverage available on Sportsnet’s television,
online and mobile platforms –
– Marks the first time the Provincial Curling Championships will be
offered nationally –
– Women’s events begin in January 2013; men’s to follow in February –

TORONTO, Oct. 30, 2012 /CNW/ – In a continued commitment to growing the
sport of curling in Canada, Sportsnet today announced a 10-year
multiplatform agreement for exclusive Canadian coverage of the B.C.,
Alberta, Manitoba, and Ontario Provincial Curling Championships. Under terms of the agreement, Sportsnet will partner with the four
provincial governing bodies – Curl B.C, Alberta Curling Federation,
CurlManitoba, and Ontario Curling Association – to deliver the men’s
and women’s championship events on television, online and mobile
platforms.

This marks the first time the Provincial Curling Championships will be delivered nationally across Canada.

Coverage begins in January 2013 with the Alberta, Manitoba and Ontario
women’s events, followed by the men’s events in February.  Sportsnet’s
deal for the B.C. Provincial Curling Championships begins in 2014.  Broadcast details will be announced at a later date.

“As curling’s popularity continues to grow at an impressive rate,
Sportsnet is committed to providing curling fans with increased access
to high-calibre events such as the Provincial Curling Championships,”
said Navaid Mansuri, Vice-President of Finance and Sports Programming,
Sportsnet. “By building on the growing popularity of the sport, these
agreements allow us to expand our curling coverage while elevating the
profile of these events, as well as the sport of curling across
Canada.”

The Provincial Curling Championships are an annual event that showcases curling’s most elite athletes from
across the country. The winners move on to compete in the national
championships: Tournament of Hearts (women) and Brier (men).

Today’s announcement comes on the heels of Sportsnet’s recent purchase
the Grand Slam of Curling. Announced in August 2012, Sportsnet now wholly owns and operates the
elite series of men’s and women’s curling events which are part of the
World Curling Tour.

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SOURCE: Sportsnet