TORONTO, Oct. 12 /CNW/ - Parents can breathe a sigh of relief again this October as Rogers Cable Communications Inc. announced today that its annual Halloween safety program, the Rogers Pumpkin Patrol, will run for the 23rd straight year. The patrol's signature Halloween safety presentations for students, along with the red Rogers vans seen each Halloween eve, are back again. And, Rogers' employee volunteers are ready, with continued support from local police services, to keep little ghouls and goblins throughout Ontario, New Brunswick and Newfoundland safe. "Halloween is an exciting time for children but it can be a worrisome time for parents," says Superintendent Kenneth Cenzura of Community Mobilization Unit, Toronto Police. "This is why the Toronto Police Service is proud to partner with the Rogers Pumpkin Patrol. Together we can educate parents and their children on the importance of Halloween safety and hopefully we can ease parents' minds as well." A sample safety session hosted by Superintendent Kenneth Cenzura and Rogers Cable's Community Relations Manager, Wendy Cooper, was held today at Toronto Police Headquarters to kick off the announcement. Tips on everything from street safety to proper costuming were shared with grade two and three students from Parkdale Public school. Lessons similar to today's presentation will take place at schools across Canada this month in an effort to educate children about the importance of Halloween safety. In addition to sharing safety tips during the session, students receive loot packs containing a reflective armband and a safety tip flyer to take with them on the big night. "The Rogers Pumpkin Patrol has 23 years of experience in educating children about safety and in making sure streets stay safe and fun on Halloween. This is an initiative that communities know and trust," says Carol Ring, GTA Regional President for Rogers Cable. "The Rogers employees who volunteer for this program are truly community ambassadors for safety. They're an example of how we can give back to the regions we service."Here are a few Halloween safety tips for parents and children: - There's strength in numbers: Go trick-or-treating in groups. - Avoid costume catastrophes: When wearing a mask be sure to push it on top of your head while walking. - Don't be afraid to ask for help: If you are lost or in need of assistance go straight to a police officer or a red Rogers van. For more tips and information visit www.pumpkinpatrol.com.About Rogers Cable: ------------------- Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. Rogers Cable's advanced digital two-way network passes approximately 3.5 million homes in Ontario, New Brunswick and Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access and now 38% of homes passed by its cable networks are Internet customers while 59% of its basic cable customers subscribe to Rogers' high-speed Internet service. With 53% digital penetration, Rogers Cable offers a leading selection of High Definition TV programming, a complete array of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels), and an extensive line-up of sports and multicultural programming. Rogers Cable now offers home telephone service (voice-over-cable) to approximately 90% of its cable territory and, combined with its circuit switched telephony subscribers, has over 770,000 local telephony customers. Rogers Cable is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses. In addition it operates approximately 450 Rogers Retail stores. Additional information on Rogers is available at www.rogers.com.