YOUR AD HERE: Canada's Top Marketers Partner to Share Best Practices with Small Businesses

Rogers Communications, MasterCard Canada and The UPS Store empower
entrepreneurs with the tools to promote their businesses

TORONTO, Oct. 13 /CNW/ – While many entrepreneurs understand marketing
tools and the impact they can have when building a successful business,
many do not have the in-house expertise, time or budget to launch
national campaigns to advertise their brands.  This October, in
celebration of Small Business Month and to help owners self-promote,
Rogers Communications Inc., MasterCard and The UPS Store, announced
they are providing entrepreneurs free access to promotional tools,
insight into best practices and the chance for one lucky owner to win
$35,000 in free advertising with the launch of the second annual Celebrate Small Business campaign.

Throughout October, small business owners across the country can visit www.celebratesmallbusiness.ca for an opportunity to access a variety of resources including success
stories and articles from Canadian Business, PROFIT, Advisors Edge and Benefits Canada, plus have the ability to advertise their businesses free of charge. 
Companies can upload online banner ads or create them using the site’s
simple banner ad development tool.  The ads will rotate online
throughout the month and will also appear across a variety of other
Rogers’ web sites including Flare.com, 680news.com and Macleans.ca – thousands of dollars worth of exposure. Owners can also enter for the
chance to win $35,000 in advertising through a variety of Rogers’ print
and online publications including fashion, family, business and trade
magazines.

“The Canadian economy is fuelled by small businesses and Rogers not only
recognizes the significant role they play, but is also a proud
supporter of the hard work that they do,” said Gordon Stein, Vice
President, Rogers Business Segment.   “We have come together with some
of Canada’s leading companies to applaud and celebrate the courage,
passion and entrepreneurial spirit of the small business owner.”

This year, MasterCard joined as a title sponsor of the small business
month campaign aimed at empowering and promoting successful small
business owners across Canada.  As part of the initiative, which runs
throughout October, 20 successful small business owners, including
MasterCard cardholders, will be profiled on the website and asked to
share their business challenges and triumphs and highlighting why they
love what they do. 

“We are very pleased to be partnering with Rogers to bring small
businesses in Canada opportunities to further grow and develop their
businesses,” said Lili Tomovich, Vice President, Brand Marketing,
MasterCard Canada. “MasterCard believes in helping small businesses
manage their business through innovative financial tools and now
through our partnership with Rogers, we hope to make many more small
business owners aware of the MasterCard products available to them.”

Last year’s Celebrate Small Business contest winner, Ariane Griffiths, is the owner of marketing and
promotions company, Foundation Studio.  As a self-described “Mompreneur” with two children, Griffiths’
company, which she launched in 2006, provides professional services
including web design, graphic design and social media training to other
small businesses.  Upon winning the 2009 Celebrate Small Business contest, an ad campaign for Foundation Studio has appeared in Today’s
Parent and Sweetspot.ca, giving her exposure to thousands of potential
new customers.

“When I came across the Celebrate Small Business resources online and
entered the contest, I didn’t think it would have made such an impact
on my business,” said Ariane Griffiths, Executive Director, of
Foundation Studio. “The exposure and support I received has given
Foundation Studio a tremendous boost. After years of hard work to build
my clientele, this profile and experience has helped to truly
legitimize my business.”

Not only will this year’s grand prize winner be eligible for $35,000 in
free advertising courtesy of Rogers and MasterCard, but The UPS Store
will also be awarding $5,000 in products and services to the lucky
winner.

“As a network of small businesses, we’ve learned that in order for any
business to succeed, it needs a strong support system,” said David
Druker, President, The UPS Store, Canada. “We are as excited to help
show our support for small businesses during Small Business Month,
together with Rogers and Mastercard, as we are to support small
businesses in their efforts every day, 365 days per year.”

Business owners can enter the Celebrate Small Business contest today. The contest closes October 29, 2010. The grand prize
winner will be selected via random draw and odds of winning depend on
the number of eligible entries received. A mathematical skill testing
question must be answered correctly to win. No purchase necessary. For
full contest rules and regulations, visit www.celebratesmallbusiness.ca

About Rogers Communications Inc

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Rogers Communications is a diversified Canadian communications and media
company. We are engaged in wireless voice and data communications
services through Wireless, Canada’s largest wireless provider. Through
Cable, we are one of Canada’s leading providers of cable television
services as well as high-speed Internet access and telephony services.
Through Media, we are engaged in radio and television broadcasting,
televised shopping, magazines and trade publications, and sports
entertainment. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit www.rogers.com

About MasterCard Worldwide

As a leading global payments company, MasterCard Worldwide prides itself
on being at the heart of commerce, helping to make life easier and more
efficient for everyone, everywhere. MasterCard serves as a franchisor,
processor and advisor to the payments industry, and makes commerce
happen by providing a critical economic link among financial
institutions, governments, businesses, merchants, and cardholders
worldwide. In 2009, $2.5 trillion in gross dollar volume was generated
on its products by consumers around the world. Powered by the
MasterCard Worldwide Network – the fastest payment processing network
in the world – MasterCard processes over 22 billion transactions each
year, has the capacity to handle 140 million transactions per hour,
with an average network response time of 140 milliseconds and with
99.99 percent reliability. MasterCard advances global commerce through
its family of brands, including MasterCard®, Maestro®, and Cirrus®; its
suite of core products such as credit, debit, and prepaid; and its
innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than
210 countries and territories. For more information, please visit us at
www.mastercard.com. Follow us on Twitter: @mastercardnews.

About The UPS Store:

With over 340 locations, The UPS Store is Canada’s largest network of
print and copy centres, as well as being Canada’s largest franchised
chain of business service centres. The UPS Store offers complete
business support services such as digital colour and black and white
printing , full document finishing, worldwide shipping and packaging
services, mailbox rentals with 24 hour access, mail forwarding,
package/mail and fax receiving, and mail fulfillment. The UPS Store and
Mail Boxes Etc. operations in Canada are owned and managed by Oakville,
Ontario- based MBEC Communications L.P. and licensed franchisees. The
UPS Store and Mail Boxes Etc. names are used in Canada under a master
license by Mail Boxes Etc., Inc., a UPS company. For more information,
please visit www.theupsstore.ca.