All IN with diversity

Through our inclusion and diversity initiative All IN, Rogers Sports & Media partners with Canadian small businesses and charities that have an unrelenting drive to build awareness, understanding, and inclusivity.

In the first year of the program, Rogers Sports & Media provided 2,600 creative production hours designing customized campaigns for our partner organizations, which were aired across the company’s television, radio, and social platforms more than 2 million times in high rotation, generating 160,000,000 impressions.

The 2022 and 2023 partners include Breakfast Club of Canada, Dollar a Day Foundation, Egale Canada, POV, Raven Reads, Révolutionnaire, UnitedWeCurl, and Women’s Para Hockey of Canada.

For a complete look at our Inclusion & Diversity efforts, view our Rogers Sports & Media Diversity Report and visit our All IN website.