TORONTO, June 4 /CNW/ - Larche Communications Inc. (LCI) is pleased to announce today that it has agreed to acquire from Rogers Broadcasting Ltd. the assets of radio station CICX FM Orillia, Ontario. Rogers Broadcasting Ltd. is pleased to announce today that it has agreed to acquire from Larche Communications (Kitchener) Inc. the assets of CIKZ FM, Kitchener, Ontario. "This swap makes great strategic sense for our company," says LCI President Paul Larche. "It will allow us to better compete and consolidate our efforts in central Ontario, where we already own CICZ FM Midland." Gary Miles, CEO - Radio, Rogers Media, stated, "We have been fans of Paul Larche and his organization for years. We believe this exchange makes perfect sense for both companies. We both share the same operating philosophies and commitment to broadcasting. CIKZ FM will make a great addition to our Kitchener holdings." The sale is subject to approval from the Canadian Radio-Television & Telecommunications Commission (CRTC), for which an application will be submitted shortly. Rogers Broadcasting (TSX: RCI; NYSE: RG) has 51 AM and FM radio stations across Canada. Television properties include multicultural television broadcaster Rogers OMNI Television, which is a free over-the-air system consisting of four regional broadcasters; The Shopping Channel, a televised and electronic shopping service; Rogers Sportsnet, Canada's live event and high-definition leader, and the management of two digital television services. For further information about the Rogers group of companies, please visit www.rogers.com. Larche Communications Inc. is a small independent broadcast company with two radio assets CICZ FM Midland and CIKZ FM Kitchener.