Canada's premier beauty & style industry experts enlisted to judge Canada's Best Beauty Talent

13 of Canada’s industry experts in hair, makeup and style join host and
supermodel Coco Rocha on six-part original web series by L’Oréal Canada
and Rogers Media

TORONTO, March 12, 2012 /CNW Telbec/ – Lights, Camera, Glamour…now Work
It!  The countdown is on for the premiere of the all-new, digital,
reality series Canada’s Best Beauty Talent from Rogers Media and L’Oréal Canada.  And 13 of Canada’s foremost
experts in hair, makeup and style have been tasked with judging the
contestants as they fight for the coveted title of Canada’s Best Beauty
Talent.

Known throughout the beauty industry for their knowledge and dedication
to their craft, Canada’s Best Beauty Talent will feature renowned hair and makeup experts to judge what will become
Canada’s ultimate competition.

During each episode, the media experts will evaluate artistry and
passion, while the hair and makeup experts lend their technical
expertise to the judging panel. Together, they will determine who moves
on and who will go home, until the ultimate winner is crowned.

Joining them will be celebrity judges – including JUNO nominated
singer/songwriter Mia Martina – who will provide insider know-how of
what it takes to make it in today’s highly competitive industry.

Canada’s Best Beauty Talent is a six-part original web series that showcases the nation’s most
promising hair and makeup artists.  The series will run online
premiering April 8, Sunday and Monday nights on www.bestbeautytalent.com, following the television broadcasts of Canada’s Got Talent on Citytv.  Additional details will be revealed in the coming weeks.

Meet the Judging panel…

Special Appearance

Mia Martina is the co-writer and voice behind Canada’s Best Beauty Talent theme
song. The popular JUNO nominated singer/songwriter delivers a
customized rendition of her current Gold-selling hit single “Burning”
to open and close each episode of the competition. Mia first climbed to
the top of the charts with her double Platinum single “Stereo Love”
with Edward Maya, and has performed with Flo Rida, Keri Hilson, Pitbull
and Snoop Dogg.  The Canadian beauty has also just signed a brand
partnership with L’Oreal Professionnel.

Hair & Makeup Judges

Eden Bluestein creates enchanting looks for Yves Saint-Laurent beauty.  Her work as
one of Canada’s leading makeup artists can be seen on various
television programs and at high-profile fashion shows, awards and red
carpet events.

Eric Del Monaco is the Official Hair Artist and Colourist for L’Oréal Paris in Canada.
A beauty trendsetter, Eric has led backstage at Fashion Week and TIFF. 
His fresh and unconventional break-all-the-rules artistic approach to
hair has made him one of Canada’s most popular and trusted hair
experts.

Daniel Fiorio is one of Canada’s foremost hairstylists, and is highly regarded for
his fashion flare.  A member of the Haute Coiffure Francaise and
successful owner of three salons, Daniel’s work has appeared in
numerous fashion and beauty magazines and on the runways of countless
Fashion Weeks.

Eddie Malter is the Official Makeup Artist for L’Oréal Paris in Canada. Eddie has
worked on some of L’Oréal Paris biggest events around the globe,
including the Cannes Film Festival, Toronto Fashion Week and TIFF.
Through his makeup artistry and passion, Eddie has become one of
Canada’s top beauty experts.

Anna Pacitto is Artistic Director for L’Oréal Professionnel Canada, a member of
Haute Coiffure Francaise, and owner of 12 salons and a hairdressing
academy. Winner of numerous national and international competitions,
Anna is a master judge and prestigious guest artist on world stages,
with the innate ability to forecast and create fashion-forward looks.

Lora Spiga is the Official Makeup Artist for Lancôme in Canada. Lora has
collaborated with top fashion designers and talented Lancôme artistic
directors, and her looks have been featured in numerous beauty and
fashion shows, photo shoots and videos.

Media Judges

RESIDENT JUDGE Lisa Tant will preside over every challenge. As the Editor-in-Chief and Associate
Publisher of FLARE, Canada’s fashion magazine, Lisa is recognized as one of the country’s
leading beauty and fashion experts. She is frequently featured as an
expert on various lifestyle, talk and entertainment shows.  Under
Lisa’s leadership, FLARE continues to set the standard for Canadian fashion and beauty.

Julia Cyboran is Editor-in-Chief of LOULOU magazine and the LOULOU website. In her
role, Julia drives the content vision for the brand across all
platforms,  including emerging technology like the iPad, and combines
her passion for fashion and beauty with her extensive experience in
print, web and broadcast journalism.

Alison Eastwood is Editor-in-Chief of HELLO! Canada. An award-winning journalist, editor and TV personality, Alison helped
launch HELLO! Canada in 2006 and has shaped the weekly magazine’s
content, which includes intimate celebrity profiles, international
fashion and beauty news, and coverage of the Royal family. Under her
leadership, HELLO! Canada has become the No. 1-selling Canadian
magazine on newsstands.

Catherine Franklin is Chatelaine magazine’s Beauty and Fashion Editor. She has a long history of
covering the beauty/fashion beat, including stints as Beauty and Health
Editor for ELLE Canada, Style Director at Wish, fashion director at FASHION magazine and buyer for Holt Renfrew.

Mary Kitchen is the Entertainment Anchor for Citytv News. She can be seen bringing
viewers all things entertainment on the 5pm, 6pm and 11pm Citytv news
casts and every Wednesday morning on Breakfast Television. Mary continues to draw from her experiences traveling around the world
interviewing entertainers and fashion royalty for Fashion Television
Channel, Red Carpet Diary, eTalk, ET Canada, The Marilyn Denis Show and CBC’s Fashion File Host Hunt.

Tracy Moore is the host of Canada’s longest-running daily lifestyle show, CityLine. During the popular Fashion Fridays, Tracy can be seen sizing up the
latest fashions with makeovers, beauty tips and tricks, trying DIY
projects, and learning new recipes. An energetic mom to two, Tracy is
known for her laid-back style, easy laugh and love of fashion.

Canada’s Best Beauty Talent is the first talent search of its kind in Canada to be featured solely
on a digital media platform and will showcase a variety of the
country’s most skilled and promising beauty artists. Each webisode will
see hair and makeup stylists teamed up to create a specific look,
corresponding with the theme of each week’s challenge, in hopes of
impressing the panel of judges and being named Canada’s Best Beauty Talent. This original digital series is a celebration of the thriving Canadian
beauty industry and its multitude of skilled professionals.

Visit www.bestbeautytalent.com, follow us on Twitter @BeautyTalent, and “like” us on Facebook for the latest updates, info and announcements.

About L’Oréal Canada
L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the
largest cosmetics company in the world. Headquartered in Montreal,
L’Oréal Canada has sales over $850 million and employs more than 1,200
people. The company’s prestigious brand portfolio of over 25 brands
includes Kérastase, L’Oréal Professionnel, Redken, Matrix, L’Oréal
Paris, Garnier, Maybelline New York, Essie, Ombrelle, Lancôme,
Biotherm, Yves Saint-Laurent, Giorgio Armani, Ralph Lauren, Stella
McCartney, Kiehl’s Since 1851, Viktor & Rolf, shu uemura, Diesel, Roger
& Gallet, Vichy, SkinCeuticals, La Roche-Posay Laboratoire
Pharmaceutique, Clarisonic.

About Rogers Media
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting Ltd. and Rogers
Publishing Ltd. Rogers Broadcasting has 55 AM and FM radio stations
across Canada. Television properties include five Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE),
and The Shopping Channel, a televised and internet shopping
service. Rogers Publishing produces many well-known consumer magazines,
such as Maclean’s, Chatelaine, Flare, L’actualité, and Canadian
Business, and is the publisher of a number of leading industry, medical
and financial publications. All media properties are integrated with
their own popular websites. Rogers Media Inc. owns Rogers Centre
stadium, year-round sports and entertainment facility, and the Toronto
Blue Jays Baseball Club.