TORONTO, March 29 /CNW/ - Rogers Communications (RCI) today released a
public opinion research report on Canadian attitudes on wireless phone
service.
Canadians across the country who use a wireless phone were asked a series
of questions about wireless services. The survey overwhelmingly revealed a
high level of customer satisfaction.
"At Rogers, we believe our business should be driven by the customer.
This research represents the voice of the customer, unlike recent industry
studies," said Rob Bruce, President, Rogers Wireless.
The survey revealed customers were very satisified. 82% of wireless users
believed that there is enough or more than enough choice in the number of
wireless service providers. Of those same users, 84% believe that the number
of handsets or models of wireless phones available to them at the time of
purchasing their last wireless phone was enough or more than enough. Those
users were also asked whether there was sufficient choice in the price plans
available to them, and 73% indicated that there was enough or more than enough
choice.
The survey also indicated that 82% of wireless users were satisfied or
very satisfied with wireless phone coverage. Canadians also were satisfied
(61%) with the features and technologies available with their wireless phones.
Overall, a majority of those surveyed (59%) described good or very good
value for money spent on their cell phones. Eighty one percent (81%) said that
it was important that Canadian companies provide wireless service to
Canadians.
The survey was conducted in February 2007 by the Strategic Counsel and
has a national sample size of 1500. There is a margin of error of plus or
minus 2.5% 19 times out of 20.
About Rogers Communications:
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Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian
communications and media company engaged in three primary lines of business.
Rogers Wireless is Canada's largest wireless voice and data communications
services provider and the country's only carrier operating on the world
standard GSM/GPRS technology platform; Rogers Cable is Canada's largest cable
television provider offering cable television, high-speed Internet access and
video retailing; and Rogers Media is Canada's premier collection of category
leading media assets with businesses in radio, television broadcasting,
televised shopping, publishing and sports entertainment. For further
information about the Rogers group of companies, please visit www.rogers.com.
