MONTREAL, Jan. 31 /CNW/ - Canoe Inc., one of the largest networks of
general- and special-interest portals in Canada, and Rogers Publishing
Limited, the country's leading consumer publisher and producer of digital
media, have formed a national strategic content alliance that will combine the
strengths of both companies.
The agreement will result in a major online presence that combines
original, high-quality Canadian content from some of the country's best-known
magazine websites, with the reach of one of the top Canadian content
destinations on the Web, canoe.ca.
The alliance provides a unique digital offering to the country's online
consumers by featuring articles and information from eleven Rogers Publishing
websites to the canoe.ca portal. These websites include chatelaine.com,
chatelaine.qc.ca, macleans.ca, Todaysparent.com, Canadian Parents Online
(canadianparents.com), FLARE.com, louloumagazine.com, glow.ca, Canadian
Business Online (canadianbusiness.com), Lactualite.com and
chocolatmagazine.ca.
"This is a mutually beneficial and natural fit," says Patrick Lauzon,
Executive Vice President of Canoe. "Rogers Publishing operates some of the
most well-recognized and trusted content sources in the country, which will
strengthen canoe.ca's position as a premier source of information for
Canadians."
"We're excited about our new relationship with Canoe," says Louise
Clements, Vice-President of Digital and Interactive at Rogers Consumer
Publishing. "This alliance will enable us to further solidify our visibility
and disseminate content from our English and French-language brands across the
country through one of the largest online destinations for Canadians."
The most relevant, rich and up-to-date content from Rogers Consumer
Publishing's websites will be seen on the Canoe websites and various
newsletters in the next few weeks.
About the Canoe Network
A subsidiary of Quebecor Media, the Canoe Network includes content sites
Canoe.ca, Canoe.qc.ca, La Toile du Québec (toile.com), LCN (lcn.canoe.com),
Canoe Money (money.canoe.com) and the TVA television network's sites
(tva.canoe.com). It attracts 6,781,000 unique visitors per month,(*) almost half
of whom are Francophone. The Canoe Network also offers online services in the
fields of employment (jobboom.com), continuing education
(formation.jobboom.com), automobiles (autonet.ca), personals
(reseaucontact.com) and real estate (micasa.ca). The 6,781,000 unique visitors
logged in November 2006 is an all-time monthly high for the Canoe Network.
(*) comScore Media Metrix, November 2006
About Rogers Publishing Limited
Rogers Publishing Limited (RPL) (TSX: RCI; NYSE: RG), a division of
Rogers Media Inc., produces many well-known consumer magazines such as
Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial publications.
All media properties are integrated with their own popular websites. For
further information about the Rogers group of companies, please visit
www.rogers.com.