CityLine Reigns Supreme as #1 Canadian Daytime Show For Women in Key Demos
– Continues to lead ratings in all key demos and major markets across
Canada –
– Roster of 30 industry experts have become household names –
TORONTO, Nov. 18, 2011 /CNW/ – CityLine – Canada’s longest-running Canadian daytime show for women – continues
its momentum into the winter season wearing the crown of Canada’s
favourite destination for entertaining lifestyle and relationship
information, outperforming the competition in all of Canada’s major
English markets.
BBM data confirms that CityLine is the #1 Canadian daytime show for women in the key F25-54 and F18-49
demos, besting competitors The Marilyn Denis Show (CTV) and Steven and Chris (CBC) in all key markets across Canada. Combined across all markets, CityLine outperforms The Marilyn Denis Show (CTV) and Steven and Chris (CBC) by 175% and 252% (F25-54) and by 182% and 231% (F18-49),
respectively. BBM data also confirms that CityLine viewers are younger with higher household incomes than the direct
competition. CityLine airs Monday to Friday at 9 a.m. ET/PT.
“CityLine is Canada’s undisputed leader in daytime, lifestyle
programming,” said Jordan Schwartz, Vice President, Lifestyle and
Entertainment Production, Rogers Media. “Throughout its proud history,
CityLine has launched many on-air careers, personalities and brands.
As we move through the 2011/12 season, CityLine is stronger than
ever. We know that our loyal viewers trust host Tracy Moore and the
CityLine team to deliver the top experts, best guests, relevant topics
and exciting shows.”
|
Canadian Daytime Programming Comparison
AMA F-25-54 |
|||||
| Rank: | Program | Toronto | Vancouver | Calgary | Edmonton |
| 1 | CityLine (Citytv) | 17,500 | 3,700 | 1,700 | 1,600 |
| 2 | The Marilyn Denis Show (CTV) | 10,300 (-41%) | 1,900 (-49%) | 1,000 (-41%) | 900 (-44%) |
| 3 (#2, Edmonton) | Steven and Chris (CBC) | 4,700 (-73%) | 1,100 (-70%) | 500 (-71%) | 1,000 (-38%) |
| AMA F18-49 | |||||
| Rank: | Program | Toronto | Vancouver | Calgary | Edmonton |
| 1 | CityLine (Citytv) | 14,600 | 3,100 | 1,700 | 1,300 |
| 2 | The Marilyn Denis Show (CTV) | 7,100 (-51%) | 1,500 (-52%) | 1,000 (-41%) | 800 (-38%) |
| 3 (#2, Edmonton) | Steven and Chris (CBC) | 3,400 (-77%) | 1,000 (-68%) | 500 (-71%) | 1,100 (-15%) |
Please visit www.rogersmediatv.ca for images. To tweet this release: http://bit.ly/tT2Dvy
With Gemini nominated host Tracy Moore, CityLine covers an extensive array of lifestyle themes, with a targeted female
focus on specific topics every day of the week. On Mondays, viewers can
enjoy an “Around the House” theme; Tuesdays is varied specials,
including everything from ‘Makeover Madness’ to cooking advice to food
and entertaining experts; Wednesdays is ‘Health and Family Day’
Thursdays is ‘Home Day’, with a look at the latest trends in home décor
and a special emphasis on offering advice to viewers; rounding out the
week is the top-rated ‘Fashion Friday’, which includes makeovers and
advice for viewers on how to wear the hottest looks of the season and
where to buy them.
Complementing CityLine‘s themed programming is a full roster of more than 30 trusted and loved guest experts who continue to keep viewers entertained and informed. Watch Lynn
Spence, Sandra Pittana and Lisa Rogers take on fashion; Bill Rowley,
Grace Tartaglia, Maurice Fiorio create fabulous hair, and Derek Selby,
Kirk Brierley and Dino Dilio on make-up. CityLine‘s home design experts include Brian Gluckstein, Eric McClelland, Jackie
Glass, Mary Dobson, Sharon Grech, Karen Sealy and Kimberley Seldon, as
well as Yanic Simard and Leigh Ann Allaire Perrault. Resident
‘foodies’ include three chefs Michael Bonacini, Jason Parsons and
Massimo Capra, who were recently named winners of the prestigious 2011
Canadian Culinary Book Awards for ‘3 Chefs: The Kitchen Men’, as well
as Marilyn Smith, Claire Tansey, and Randy Feltis. Health and Family
experts include relationship specialist Karyn Gordon, women’s health
expert Marjorie Dixon, and parenting expert Nanny Robina.
Get even more of CityLine online! CityLine.ca is your source for all things lifestyle, from recipes and entertaining
tips, to fashion, beauty and health advice, to home decor and gardening
how-to’s, not to mention the popular CityLine book club B.Y.O.B. (Bring Your Own Book) and the annual holiday cookie
swap. Watch the live stream of CityLine each day at 9am ET online and on iPad. And now there are more ways to
connect with CityLine than ever before — share project or recipe photos and videos via the
‘As Seen On CityLine‘ submitter tool. Follow the CityLine Facebook page and Twitter @CityLine.ca and @tracycityline.
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg offer viewers intensely-local, urban-oriented,
culturally-diverse television programming. A distinct alternative to
other conventional television stations, Citytv engages its viewers with
dynamic on-air personalities and delivers an entertaining mix of news,
local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment
programming. Citytv is a part of Rogers Broadcasting Limited, a
division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which
is a diversified Canadian communications and media company. For more
information on Citytv stations and programming, visit www.Citytv.com