Industry first demonstrates Rogers’ commitment to digital media
leadership
TORONTO, Sept. 27 /CNW/ – Rogers Media announced today that Citytv.com
is launching the first iPad video application by a Canadian television
broadcaster. The new Citytv Video app will feature shows from its
primetime broadcast schedule along with CityLine and Breakfast
Television Toronto. The ad supported Citytv.com video app for iPad is
available free from the App Store on iPad or at www.itunes.ca/appstore/.
“How Canadians interact with traditional television is evolving. They
want to watch their favourite shows when and where they want to on their
preferred device – whether it’s a television, smartphone or a tablet,”
says Claude Galipeau, SVP & GM, Digital Media, Rogers Media Inc. “Rogers
has a reputation for innovation in Canada. Launching the first Canadian
TV iPad application reinforces Rogers’ commitment to deliver seamless
entertainment experiences for our customers. In addition to catching-up
on their favourite shows online, on Citytv.com, through Rogers Video On
Demand and RogersOnDemand.com, audiences can now access the easy to use
and convenient iPad option.”
With the launch of the Citytv iPad video app, Rogers Media is advancing
its strategy of bringing multi-screen branding opportunities to its
advertising partners. The Shorts in the City app for iPad and iPhone,
which launched in May of this year, is another example of a multi-screen
programming initiative.
The app gives Citytv fans the ability to catch up on full-length
television programs and clips on their iPad. The Citytv app also
includes a number of convenient features, such as a TV schedule and a
notification service that allows users to be reminded when their
favourite shows are available on the app and on TV. Other features
include the ability to share video links on Facebook, Twitter and via
email. The app also saves your viewing history and favourites.
Citytv™ television stations in Toronto, Vancouver, Calgary,
Edmonton and Winnipeg offer viewers intensely-local, urban-oriented,
culturally-diverse television programming. A distinct alternative to
other conventional television stations, Citytv engages its
viewers with dynamic on-air personalities and delivers an entertaining
mix of news, local-interactive formats such as: Breakfast Television and
CityLine; as well as local Canadian and US acquired prime time
entertainment programming. Citytv is a part of Rogers
Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI
and NYSE: RCI) which is a diversified Canadian communications and media
company. For more information on Citytv stations and programming,
visit www.Citytv.com