John Krasinski Shakes It Off to Taylor Swift Song in New Rogers Commercial 

Rogers is proud to introduce a new brand platform that focuses on the investments we’re making to bring Canadians the best communications and entertainment experiences. 

The platform features a new TV spot with John Krasinski lip syncing and dancing to “Shake It Off (Taylor’s Version)” from Taylor Swift as he’s streaming music on his phone while boating on Lake Simcoe in Ontario. In the spot, Krasinski thinks he’s alone out on the lake only to discover a local fisherman watching him from a distance. The spot ends with “We do our thing, so you can do yours. We got you.”  

Rogers is the presenting sponsor of Taylor Swift | The Eras Tour in Canada, with shows in Toronto and Vancouver this fall.

The campaign, developed by Publicis, features high-impact advertising, including billboards, transit and airport takeovers, and a significant online presence. In Quebec, the company has created a tailored platform, Là on jase, which means, ‘Now you’re talking.’ 

Rogers is Canada’s communications and entertainment company with the largest, most reliable 5G network and Canada’s fastest, most reliable internet. Our entertainment brands reach 96% of Canadians and Sportsnet is Canada’s #1 sports network. Over the last decade, the company has invested over $40 billion to build Canada’s most reliable networks and it has invested $20 billion in Canadian sports and content.  

In 2024 alone, Rogers will invest $4 billion in capital expenditures and reinvest 90% of our profits back into Canada. Rogers recently signed a long-term partnership with Comcast to bring Xfinity products and technology to Canadians and inked major deals with Warner Bros. Discovery and NBCUniversal to bring the best content and brands to Canadians, including HGTV, The Food Network, Bravo, Discovery and more.