NBCUNIVERSAL’S iVILLAGE AND ROGERS MEDIA ANNOUNCE LONG TERM STRATEGIC PARTNERSHIP TO LAUNCH iVILLAGE CANADA

New iVillage.ca site to launch in Spring 2011 and will Expand iVillage Brand Reach Throughout North America

NEW YORK & TORONTO, Feb. 22 /CNW/ – iVillage, the largest content-driven
community for women online, and Rogers Media, a leading Canadian media
player, today announced a long-term partnership in the Canadian market,
centered around the launch of a new iVillage Canada site. The deal was
announced today by John Curbishley, Senior Vice President of Business
Development, iVillage and Pary Bell, Vice President, Digital Product of
Rogers Media.

The expansion marks the first major international partnership for
iVillage since the launch of iVillage.co.uk in December 2000. Rogers
will independently operate the new iVillage.ca site, which will reflect
iVillage’s brand mission as a trusted and reliable community where
women come to connect, share advice, find life tools and engage in
conversations that matter most to them. 

A dedicated team of Canadian-based editors and writers will offer
original women-centric content; editorial from both iVillage.com and
iVillage.co.uk; and content from Rogers’ media properties such as
Chatelaine, sweetspot.ca and Citytv. Rogers will manage all aspects of
sales and marketing, as well as exclusively represent Canadian
advertising inventory on existing iVillage network sites, including
iVillage.com and iVillage.co.uk.

“This deal speaks volumes about the brand equity of iVillage, which is
an established leader in women’s online community. Rogers – with an
unrivalled combination of cross-media assets, digital expertise and
sales strength – is an ideal partner to carry the brand forward in the
Canadian market,” said Curbishley. “This is an exciting start to a
long-term relationship with Rogers and also a strong model for further
iVillage international expansion.”

“We’re excited to partner with iVillage and bring the leading women’s
digital brand to millions of women across Canada,” said Bell.
“iVillage.ca will offer rich content and community, covering areas like
Pregnancy & Parenting; Beauty & Style; Health and Food; and
Entertainment.”

Rogers Media also announced today that Leigh Felesky has been appointed
as the site’s General Manager & Director, following her success in
leading the re-launch of Chatelaine.com last year.

“iVillage is the perfect complement to the Rogers family of women’s
brands,” said Felesky. “As both a business person and a mother, I am
eager to provide a place for all Canadian women to enjoy a breadth of
advice, entertainment and conversation.”

About Rogers Media Inc.
Rogers Media Inc, a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet consisting of four regional
channels and the nationally distributed Sportsnet ONE, and the Shopping
Channel, a televised and Internet shopping service. Rogers Publishing
produces many well-known consumer magazines such as Maclean’s,
Chatelaine, Flare, L’actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns the Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.

About iVillage
iVillage is the largest content-driven community for women online
reaching 30 + million unique visitors per month in the US (comScore
January 2011).  With four million plus conversations annually and
thousands of specific brands talked about weekly, iVillage is at the
center of her digital routine. Every day, women come to iVillage to
connect, share advice, find life tools and engage in conversations that
matter most to them in the areas of Pregnancy & Parenting, Health,
Food, Entertainment and Beauty & Style. Additional businesses and brand
extensions within iVillage include iVillage UK, Digital Works @ NBCU,
Astrology.com and GardenWeb. iVillage Inc., is based in New York City,
and is part of the NBCUniversal Entertainment & Digital Networks and
Integrated Media Group. Join iVillage’s Facebook group at www.facebook.com/ivillage and follow us on Twitter at www.twitter.com/ivillage.