Raptors vs. Bucks Game 6 on Sportsnet Reaches 6.8 Million Canadians; Largest Audience Ever for an NBA Game in Canada
TORONTO (May 27, 2019) The Raptors continue to make basketball history on Sportsnet. On Saturday night, an average of 3.1 million viewers tuned in to Sportsnet to watch the Toronto Raptors defeat the Milwaukee Bucks to earn a berth in the NBA Finals. The series-clinching victory reached 6.8 million Canadians, as Game 6 of the Eastern Conference Finals now becomes the most-watched NBA game ever in Canada.
Audience levels peaked on Sportsnet at 5.3 million viewers at 11:10 p.m. ET, just as the Raptors booked the franchise’s first ticket to the NBA Finals.
Saturday also saw the biggest single-day sales ever for Sportsnet NOW, Sportsnet’s signature streaming service, as fans prepared to witness Canadian basketball history.
Sportsnet’s coverage of the Eastern Conference Finals (Game 1, 3 & 6) had a series average audience of 2.1 million viewers and reached a total of 8.4 million Canadians, marking a 77% increase over the Raptors previous Conference Final appearance in 2016.
The Raptors historic playoff run continues on Sportsnet with Games 1, 3, 5* and 7* of the NBA Finals on TV and Sportsnet NOW, and Games 2, 4 and 6* on Sportsnet 590 The FAN and 680 News.
Source: Numeris; Ind.2+; Total Canada
*if necessary
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Sportsnet is Canada’s #1 specialty network. Uniting Canadians through sport, Sportsnet’s multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs. Sportsnet also has extensive coverage of the Blue Jays, as well as NBA, MLB, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, WWE, Premier League, and FA Cup. Sportsnet is part of Rogers Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca.