Keanu Reeves stars in television spot
Rogers Communications launched a new mass campaign promoting Rogers Xfinity and Canada’s most reliable internet*.
“Rogers Xfinity is all about connecting Canadians to the best internet and entertainment experiences,” said Terrie Tweddle, Chief Brand and Communications Officer. “With this campaign we wanted to bring to life how easy it is to stay connected to everything with the Rogers Xfinity platform.”
Rogers teamed up with Publicis Toronto and Mindshare to create the campaign, including a new 30-second commercial featuring Keanu Reeves. The multi-platform campaign will include TV, out-of-home advertising, online videos and digital advertising.
The television commercial stars beloved Canadian icon Keanu Reeves, showcasing his talent for multitasking. In this entertaining ad, Reeves effortlessly transitions between playing bass in a virtual jam session, discussing upcoming film projects on a video call, participating in a remote painting class, and enjoying online gaming, all using Rogers Xfinity Internet.
“Keanu Reeves personifies creativity, innovation, and connectivity. His passion and versatility make him the ideal person to bring this new campaign to life,” said Vini Dalvi, Chief Creative Officer, Publicis Toronto.
To learn more about Rogers Xfinity, please visit www.rogers.com.
* Claim(s) based on winning National Overall Experience awards for Download Speed, Reliability Experience, Consistent Quality and Video Experience. Opensignal Awards – Canada: Fixed Broadband Experience Report May 2024