Rogers Media Unveils a Brighter, Easier, and More Engaging Multi-Channel Retail Experience with the Evolution of THE SHOPPING CHANNEL, Today

Sep 6, 2013

– Refreshed on-air and online look and all-new mobile app make it easier
than ever to shop –
– Special-themed programming, improved shipping, and bilingual online
functionality unveiled –
– Recently announced Isaac Mizrahi Live! lifestyle collection joins
roster of first-class brands and products –

MISSISSAUGA, ON, Sept. 6, 2013 /CNW/ – THE SHOPPING CHANNEL (TSC) helps Canadians discover something new every day – and beginning today, the way to discovery becomes easier and even better.
The leading interactive and only Canadian multi-channel retailer is
becoming an all-new TSC – with an evolved new look, all-new mobile platforms, on-air social media
engagement, new leading brands, more celebrity guest appearances, and
an enhanced experience for shoppers. Now available on any device – with
the launch of the new TSC app for iPhone, iPad and mobile website –
shoppers can find what they need and desire whenever, wherever, and
however they want for themselves, their homes, and their families.

THE SHOPPING CHANNEL’s evolution kicks off with the exciting brand
launch of Isaac Mizrahi Live! – with the fashion icon himself live in
studio – today, Friday, Sept. 6 at 10 p.m. ET.

“What differentiates TSC from other Canadian retailers is our unique
ability to demonstrate the features and benefits of each and every
product we sell, helping our customers to understand exactly what
they’re getting, how it will look, and how it will feel,” said Steven
Goldsmith, President, THE SHOPPING CHANNEL. “Our brand evolution
enhances this unique shopping advantage by reflecting changing online
retail habits and desires, allowing for superior accessibility, and
ultimately enabling our customers to discover more of what they want.
THE SHOPPING CHANNEL will continue to be everything our customers have
loved about us, but easier, brighter and even better.”

THE SHOPPING CHANNEL is currently experiencing double-digit growth on
each of its platforms. Already one of Canada’s top 10 online retailers,
TSC is positioning itself to fully leverage e-commerce growth trends.
Projected business to consumer e-commerce growth in Canada is expected
to reach $35 billion in 2016 – compared to $21 billion in 2012.*

Starting today, Canadian shoppers will see:

A Refreshed New Look

A revitalized logo with all-new colour palette, styling, and 3D design
to complement the brand’s evolution
On-air graphic updates that increase the focus on the product, better
inform the customer, and highlight the features and pricing benefits of
each retail offer
An updated and redesigned website, tsc.ca, featuring fresh graphic treatment and layout, improved usability, ease
of shopping, and nearly 100 per cent bilingual functionality
Newly redesigned studio sets to better showcase the features and
benefits of each product, including: a brand-new, custom,
state-of-the-art chef’s kitchen for celebrity guests such as Wolfgang
Puck, Lynn Crawford and Mark McEwan; refined lighting and a new
boutique-feel jewellery set to enrich the view and perspective of
diamonds and gemstones from leading designers such as RJ Graziano and
Carol Brodie; and added studio space to accommodate exciting product
demonstrations for runway shows with Brian Bailey fashions and Serta
mattresses

A Powerful New Lineup

New weekly programming segments, including “Destination Style,”
“Destination Beauty,” and “Host Picks” to showcase the latest trends in
fashion, skin care, makeup and more, in an entertaining new format
Enhanced portfolio of first-class brands with the launch of Isaac
Mizrahi Live! apparel and accessories, Serta mattresses, Clarks shoes,
and Aimee Kestenberg handbags
Extensive on-air host involvement in gemology, culinary, and textiles,
helping to authenticate each story and deliver engaging shopping
experiences for viewers

More Ways to Shop, Interact, and Be Rewarded

All new “ShopTSC” app for iPhone, iPad and mobile website for fast, convenient and easy shopping;
the perfect companion to the on-air TSC experience
Social media on-air interaction featuring viewer tweets and comments appearing
on screen throughout each presentation, and with on-air hosts allowing
viewers to engage with their favourite presenters through Facebook and
Twitter
Improved shipping policies, including reduced shipping costs on more
than 75 per cent of items for sale, free shipping on purchases above
$150, and a convenient, hassle-free return environment

Available on-air and online 24 hours a day, 365 days a year, THE
SHOPPING CHANNEL offers its customers a vast assortment of exclusive
products and top brand names including Dyson, Wolfgang Puck, Vitamix,
Joan Rivers, L’Occitane, Isaac Mizrahi Live! and KitchenAid. By
incorporating entertainment, inspiration, personalities and retail
industry leaders, TSC provides a unique and convenient shopping
experience, where customers can find exceptional selections, great
value, and exclusive product offers in health and beauty, jewellery,
home, fashion and accessories, and electronics.

Social Media Links
THE SHOPPING CHANNEL Official Website tsc.ca
Like THE SHOPPING CHANNEL on Facebook Facebook.com/TheShoppingChannel
Follow THE SHOPPING CHANNEL on Twitter @theShoppingChan
Pin THE SHOPPING CHANNEL on Pinterest Pinterest.com/ShoppingChannel

About THE SHOPPING CHANNEL
Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is a leading
interactive multi-channel retailer, offering a vast assortment of
exclusive products and top brand names to its customers. THE SHOPPING
CHANNEL incorporates entertainment, inspiration, personalities and
retail industry leaders to provide a unique shopping experience. At THE
SHOPPING CHANNEL, customers find exceptional selections in
health/beauty, jewellery, home/lifestyle, fashion/accessories, and
electronics. THE SHOPPING CHANNEL is one of Canada’s most innovative
and diversified retailers and a division of Rogers Broadcasting Limited
(a subsidiary of Rogers Media Inc.) Learn more at tsc.ca.

*Source: eMarketer

SOURCE The Shopping Channel