Rogers has just launched a new Quebec brand platform “Là on jase” and TV spot with Patrice Robitaille, one of the province’s favourite personalities.
The company now offers both mobile and internet services in Quebec, and in the campaign, Patrice shows how people can stream more and connect more with Rogers Internet and Canada’s most reliable 5G network.
“I’m thrilled Rogers is offering more choice and value to Quebecers and teaming up with Patrice Robitaille to highlight how we connect our customers with Rogers 5G and Internet,” Edith Cloutier, Rogers Quebec President.
Rogers worked with Publicis Montreal to create the province-wide “Là on Jase” campaign. It runs from February to April and includes out-of-home advertising, online video, digital advertising, and a TV spot. In Montreal, there will be large-scale activations at 1000 de la Gauchetière and Berri-UQAM station.
“Là on jase brings to life Rogers commitment to Quebec in an assertive, optimistic, and warm way,” said Managing Director Camille Fortier-Jordan, Publicis Montreal.
Rogers is growing in Quebec and now offers both mobile and residential services in Quebec.
This week, Rogers is also bringing the best to hockey fans in Montreal during the 4 Nations Face-Off, an international tournament by the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA), featuring the league’s best players representing their home countries of Canada, Finland, Sweden and the United States. The tournament runs from Feb. 12 to 20 in Montreal and Boston. Rogers is the proud sponsor of Team Canada.
Now that’s worth talking about.