Stylish W580i Walkman phone "Shakes" Up the mobile music experience like never before

    FOR AN HTML VERSION ALONG WITH IMAGES, VIDEO CLIPS AND FULL PROGRAMMING
    HIGHLIGHTS go to:
    http://www.newswire.ca/en/releases/mmnr/sonyericssonw580i/

    TORONTO, Aug. 8 /CNW/ - The phrase shake rattle and roll got a whole new
meaning today with the release of the W580i Walkman phone from Sony Ericsson
and Rogers Wireless - a new feature-rich slim slider handset which includes
the innovative Shake control function allowing you to change songs with the
flick of a wrist.
    "The W580i takes the style and music performance of our previous Walkman
phones to an entire new level," says Michelle Digulla, General Manager for
Sony Ericsson Canada. "This handset not only delivers the high-quality music
features consumers expect from the Walkman brand, it also offers new and
innovative multimedia applications designed to enhance your overall mobile
experience."Sony Ericsson W580i
    Walkman phone

    -   Full music experience with room for
        tons of songs - option for free upgrade to a
        2GB card with Rogers Wireless

    -   Designated Walkman key on the front to
        easily access your favourite tunes

    -   Shake to shuffle with new Shake control
        function - just flick your wrist and a new song
        is randomly chosen from the playlist

    -   Sleek 14mm thin slider designThe latest Walkman phone introduces Shake control to its arsenal of
functions, giving individuals a new and unique way to move to the music. With
the Shake control feature activated, you have the ability to randomly advance
to another song in your playlist with a simple flick of the wrist. A vibration
alerts you that the track has changed and the new tune automatically starts to
play.
    "With its innovative functions, high calibre music and imaging
capabilities and appealing slider design, the W580i will build upon the great
success we've had with the Walkman phone line to date," says Digulla. "We are
excited to offer Canada this great handset with Rogers Wireless."
    At 14mm thin and a large 262K colour screen, the W580i slider is an
attractive looking device with inviting tactile surface qualities. Available
in Style white and Urban grey, the handset's vibrant colours are complimented
by fun and funky light effects. Navigating through the Walkman's menus prompts
orange illumination properties along the spine of the phone, giving the user
aesthetically pleasing control with their mobile music.
    On the inside, the W580 pounds out a rich mobile experience with a
Walkman 2.0 music player, Disc2Phone Music Management software, fast EDGE
connectivity, Bluetooth 2.0, and USB 2.0 support. It ships with a 512 MB
Memory Stick Micro (M2), and a free upgradeable to a 2GB card through Rogers
Wireless, giving you the ability to hold approximately 500 full-length music
tracks(*). The phone is also capable of holding a 4GB memory card.
    The W580i sells for $149.99 with a three-year service agreement with
Rogers Wireless and is available for sale at Rogers Wireless dealers across
Canada or online at rogers.com.

    About Sony Ericsson

    Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories and
PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with
global corporate functions located in London, the company employs over 7,500
people worldwide, including R&D sites in Europe, Japan, China and America.
Sony Ericsson celebrated the 5th anniversary of the joint venture on
October 1, 2006. www.sonyericsson.ca

    (*) Number of songs contingent on compression method used.