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Taylor Swift Fans Set New Record for Mobile Data Use at Rogers Centre

Fans at single show use enough data on Rogers 5G network to stream Taylor’s entire music catalog 6,300 times

TORONTO, November 25, 2024 – Taylor Swift fans on the Rogers 5G network shattered the record for sharing and streaming the most content ever at a single event at Rogers Centre – using 7.4 terabytes (TB) of mobile data in just a few hours.

This record-breaking traffic on November 21 is the equivalent of uploading 182,000 photos and 1,600 hours of video streaming.

“Taylor breaks records wherever she goes and her fans’ data usage at her Toronto shows was no exception. Our network at Rogers Centre saw more traffic every night of the tour than any other event,” said Mark Kennedy, Chief Technology Officer. 

This fall, Rogers completed an $8 million upgrade to its 5G network at Rogers Centre to bring the best fan experience. The company installed the latest technology to deliver three times more 5G network capacity throughout the stadium – the equivalent coverage of 33 towers in downtown Toronto.

Swift fans on the Rogers 5G network experienced download speeds 2.7 times faster and upload speeds 3.8 times faster than at the Diljit Dosanjh performance in July 2024. Dosanjh fans consumed 5.4TB of data, setting a new record at the time, before Rogers completed the network upgrades.

5G technology is critical for today’s concert experiences, providing faster speeds, lower latency and more capacity, as large numbers of fans livestream and share the moment in real-time. Over the course of Taylor’s six performances, fans on the Rogers 5G network at Rogers Centre used 42TB of data.

About Rogers Communications 
Rogers is Canada’s leading communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

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