Tennis Canada to launch Rogers First Set, a national program for youth to learn and play tennis 

We believe investing in youth sports can make a meaningful impact in kids’ lives by giving them access to mentors, building confidence, and helping them learn important life skills. Rogers is proud to support Tennis Canada through Rogers First Set, a new, national program launching in 2024 to introduce youth in Canada to the sport of tennis in a welcoming, safe and positive environment.   

The new program will simplify the pathway for youth tennis and make it more accessible for families, encouraging players to become participants for life. With a progressive approach, Rogers First Set participants play, develop, and compete with the appropriate racquet and balls, on the right-size court.  

Tennis Canada will preview Rogers First Set at the National Bank Open presented by Rogers in Toronto and Montreal in August, before launching the program across Canada in 2024.   

Rogers First Set extends Rogers’ longstanding partnership with Tennis Canada, which includes a community covered courts program with the aim of building 160 new year-round courts at up to 30 facilities across Canada by 2029. This $5.6 million multi-year program will make year-round tennis a reality for thousands of Canadians and help grow participation amongst youth and empower the next generation of high-performance athletes. 

To learn more about Rogers First Set and to register to receive program updates, please click here to consult the program’s dedicated webpage.