Tickets on Sale Now for Buffalo Bills vs. Seattle Seahawks at Rogers Centre, Dec. 16

– All Ticket Prices Reduced –

– Ticket prices reduced by an average of 35% –
– Tickets ranging in price from $48 to $225; 58% of tickets are less
than $100 –

TORONTO, July 11, 2012 /CNW/ – Rogers Media today announced tickets are
now on sale – and more affordable than ever – for the Buffalo Bills
game at Rogers Centre, as they lead the charge back to Toronto to take
on the Seattle Seahawks on December 16.

Every ticket price in every section has been reduced, with ticket price
reductions ranging from 4 per cent to 51 per cent. Ticket pricing
begins at $48 for Level 500 seating up to the maximum $225 for Field
Level VIP seating.  Fifty-eight per cent of tickets are less than $100,
while 88 per cent of tickets are less than $150.

Those that have already purchased tickets as part of the Bills in
Toronto Series have the option to receive a refund for the price
difference or to be upgraded.

Tickets for the Bills vs. Seahawks game can be purchased at BillsinToronto.com, at Rogers Centre – Gate 9 Box Office, or through Ticketmaster at
1-855-985-5000.

“The reduced price-point for the Buffalo Bills game in Toronto is
fantastic value for a premium sporting event.  These ticket prices are
now more in line with the average NFL ticket price and are the right
price-point in this market,” said Dale Hooper, Senior Vice-President,
Sales & Marketing, Rogers Media. “After four seasons of the Bills in
Toronto, we were able to establish some significant key learnings.  We
have adjusted our ticket prices every year, and have made good on a new
price package for this season – one that’s right for today’s
environment.”

“This is a significant step in the right direction to help us reengage
with our fans who attend our games at Rogers Centre,” said Mary Owen,
Buffalo Bills Executive Vice President of Strategic Planning. “Last
year’s shutout victory over the Washington Redskins featured our best
game-day atmosphere to date at Rogers Centre.  Our goal is to build on
last year’s momentum and provide an exciting Buffalo Bills game-day
experience at Rogers Centre on December 16.  The new fan-friendly pricing structure gives us a better opportunity to
have our most passionate fans from the region support the Bills in
Toronto.”

*Prices do not include service charges

This year’s Bills vs. Seahawks game is the fifth and final
regular-season game in the current five-year deal.  Discussions are
ongoing between Rogers Media and the Buffalo Bills about extending the
Bills in Toronto deal, but there is no further update at this time.

Individual game tickets for the Buffalo Bills nine-game home schedule at
Ralph Wilson Stadium went on sale to the general public yesterday
(Tuesday, July 10).

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment.  Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include six Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service.  Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean’s, Chatelaine, L’actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications.  Rogers Media’s suite of
digital assets reaches 17 million unique visitors per month through
more than 1,000 premium owned + exclusive and extended network sites.
 Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and
entertainment facility, and the Toronto Blue Jays Baseball Club.