World-renowned Canadian supermodel Coco Rocha named host of new digital series, Canada's Best Beauty Talent

– Six-part, original web series by Rogers Media and L’Oréal Canada to discover Canada’s most talented hair and makeup artists –
– Vancouver-born fashion icon is the first to join the cast of the
series, launching April 2012 –
– Judging panel and guest experts to be announced in the coming weeks –

TORONTO, Feb. 27, 2012 /CNW/ – Since the start of her meteoric rise to
stardom in 2006, Coco Rocha has taken the fashion world by storm. Now,
Rocha will lend her beauty expertise to a new audience as host of the
all-new, digital, reality series from Rogers Media and L’Oréal Canada, Canada’s Best Beauty Talent. This six-part original web series highlights the nation’s most
promising hair and makeup artists as they compete for the coveted tile
of Canada’s Best Beauty Talent. The webisodes will debut this April
following the Canada’s Got Talent television broadcasts on Citytv. Additional details will be revealed in
the coming weeks. 

Images and biography available at www.bestbeautytalent.com
To tweet this release: http://bit.ly/xbLTgh

“Canada has always had a strong output of fashion talent,” said Rocha of
her new role as host on Canada’s Best Beauty Talent. “Many of the world’s best-known models and designers are Canadian-born
and I am tremendously excited to now be part of a show that recognizes
and celebrates top-tier beauty talent in Canada.”

Rocha, who grew up in Vancouver, B.C., has obtained international
recognition for her work as a runway model, cover girl, spokesperson
and red carpet fashion correspondent. Having worked with some of the
most recognized and acclaimed fashion and beauty editors, photographers
and designers in the world, Rocha will provide the guidance and support
that the contestants of Canada’s Best Beauty Talent will need to succeed not only in the competition, but also in the beauty
industry.

“We are ecstatic to have Coco as the host for Canada’s Best Beauty
Talent,” said Jacqueline Loch, Vice-President of Client
Solutions, Rogers Media. “As a home-grown Canadian and
internationally-renowned fashion and style talent, Coco symbolizes the
incredible success one can achieve when given the opportunity – exactly
what Canada’s Best Beauty Talent represents.”

“Ms. Rocha‘s international flair and beauty savvy will amplify the
dynamic energy of Canada’s Best Beauty Talent,” said Marie-Josée
Lamothe, Vice-President and Chief Marketing & Corporate Communications
Officer of L’Oréal Canada.

Discovered by a modelling scout at an Irish dancing competition, Rocha
landed her first major appearance on the cover of Vogue Italia‘s March 2006 issue. From there, she went on to walk the runway for
noted designers Marc Jacobs, Versace, Prada and Chanel, to name a few.
Rocha is also frequently featured on the pages of top fashion magazines
around the world – including Vogue, Bazaar, Allure and Rogers Media’s own FLARE, among others – and has served as a red carpet fashion correspondent
for the 2010 Grammy^® Awards and 2010 Video Music Awards. In December 2009, Vogue Paris named Rocha one of the Top 30 models of the decade. The following year,
she was awarded Marie Claire‘s Prix d’Excellence as their ‘Model of the Year’ and, just three months
later, was presented the Elle Style Award for ‘Model of the Year’ by
Boy George. Most recently, Rocha was named one of the guest stars in a
glamorous global advertising campaign for L’Oreal Paris Preference hair
colour.

“As our new model for the L’Oréal Paris brand, we look forward to this
continued relationship with Coco and the invaluable knowledge and
recognition she brings with her,” said Hugo Thibault,
Brand Communications Director for L’Oréal Paris in Canada.

As determined as she is successful, Rocha is also a strong advocate of
promoting a healthy body image and sits on the advisory board for The
Model Alliance, which works to establish basic worker rights for
models.

Rocha will be joined on Canada’s Best Beauty Talent by additional high-profile judges and guest experts, all of whom will be
announced in the coming weeks.

Canada’s Best Beauty Talent is the first talent search of its kind in Canada to be featured solely
on a digital media platform and will showcase a variety of the
country’s most skilled and promising beauty artists. Each webisode will
see hair and makeup stylists teamed up to create a specific look,
corresponding with the theme of each week’s challenge, in hopes of
impressing the panel of judges and being named Canada’s Best Beauty Talent. This original digital series is a celebration of the thriving Canadian
beauty industry and its multitude of skilled professionals.

Visit www.bestbeautytalent.com, follow us on Twitter @BeautyTalent, and “like” us on Facebook for the latest updates, info and announcements.

About L’Oréal Canada
L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the
largest cosmetics company in the world.Headquartered in Montreal,
L’Oréal Canada has sales over $850 million and employs more than 1,200
people. The company’s prestigious brand portfolio of over 25 brands
includes Kérastase, L’Oréal Professionnel, Redken, Matrix, L’Oréal
Paris, Garnier, Maybelline New York, Essie, Ombrelle, Lancôme,
Biotherm, Yves Saint-Laurent, Giorgio Armani, Ralph Lauren, Stella
McCartney, Kiehl’s Since 1851, Viktor & Rolf, shu uemura, Diesel, Roger
& Gallet, Vichy, SkinCeuticals, La Roche-Posay Laboratoire
Pharmaceutique, Clarisonic.

About Rogers Media
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting Ltd. and Rogers
Publishing Ltd. Rogers Broadcasting has 55 AM and FM radio stations
across Canada. Television properties include five Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE),
and The Shopping Channel, a televised and internet shopping
service. Rogers Publishing produces many well-known consumer magazines,
such as Maclean’s, Chatelaine, Flare, L’actualité, and Canadian
Business, and is the publisher of a number of leading industry, medical
and financial publications. All media properties are integrated with
their own popular websites. Rogers Media Inc. owns Rogers Centre
stadium, year-round sports and entertainment facility, and the Toronto
Blue Jays Baseball Club.