News & Stories

Transcript - Rogers “Plus It Up” Campaign

[The woman lifts her phone as she receives a text from her “hubby.” The phone displays “Rogers 5G+” in the top-right corner. The text reads: “Wait up!”]

[She smiles and gestures towards her husband with a playful wave. They begin a dance in sync.]

[On-screen text: ROGERS 5G+]

With Rogers 5G+ plans

[On-screen text: +MOM +DAD]

[The woman and her husband dance across a crosswalk, stepping in sync with a light, upbeat rhythm.]

The more lines you add, the more you save.

[Two younger women, their daughters, walk down the street with excitement. One glances quickly at her phone before continuing.]

[On-screen text: +JESS +ZOE]

So the whole family can plus it up.

[The group of four – mom, dad, and two daughters – come together, walking in a line and dancing. They high five, smiling and laughing.]

[Two other women sit on a bench, recording the group. The dancers perform synchronized, hip-hop-inspired choreography as they move through a circular urban space toward a seated grandmother.]

[On-screen text: MOST RELIABLE 5G+]

On Canada’s most reliable 5G+ network.

[The grandmother watches a video of the group dancing on her phone. She smiles, then looks up and joins her family to dance.]

[On-screen text: +GRAN]

[On-screen text: PLUS IT UP]

Plus it up with Rogers.

[The family dance in a circle around the grandmother, continuing their choreographed, upbeat dance.]

[On-screen text: WE GOT YOU.]

[On-screen: Rogers logo]