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100 hours of NCAA® March Madness exclusively from The Score – Free on demand from Rogers Personal TV on channel 100

March 19, 2008

News Releases

    TORONTO, March 19 /CNW/ - Score Media Inc. (TSX: SCR) announced today
that it will offer basketball fans the ability to watch its exclusive NCAA®
March Madness coverage free On Demand from Rogers Personal TV. Starting March
21, action from all 63 tournament games will be available to digital cable
customers after they air on The Score, with select games and highlights
available as early as 24 hours after the live broadcast.
    The Score's coverage of NCAA® March Madness is a complete
cross-platform experience, featuring extensive coverage of the tournament on
television, online at, up-to-the-minute scores on Score
Mobile and exclusive highlights, previews, and fantasy analysis on Score
Mobile Video.
    "Last year the Score offered sports fans NCAA® March Madness
programming across multiple platforms and the response was great," said David
Errington, Executive Vice President and Co-COO, Score Media Inc. "Based on our
knowledge, we're aware that viewers are interested in a more personal
experience when watching the tournament and that's why we've developed our
properties across all platforms and partnered with Rogers - ultimately this
allows sports fans more flexibility in terms of being able to catch all the
games, especially ones happening at the same time."
    "Every year in the NCAA tournament, something incredible happens -
whether it's a last-second shot or a stunning upset," said David Purdy, Vice
President, Video Product Management for Rogers Cable Inc. "Only with On Demand
from Rogers can fans go back and watch every game on their own time, with the
ability to fast-forward to the best plays or rewind and watch the most
thrilling moments over again."
    On Demand from Rogers Personal TV, available on channel 100, allows
viewers to pick from a library of thousands of movies and shows. It is easy to
use and gives viewers the flexibility to watch programs when it is convenient
for them, with the ability to pause, rewind and fast-forward using the set top
box remote control.

    About Score Media Inc.

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.2 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including,
Score Mobile, and Score Poker.