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91.7 The Bounce and 102.3 BOB FM Launch On Line – More Interaction, More Content

April 14, 2011

News Releases

TORONTO, April 14 /CNW/ – Rogers Media announced today that two of the
newest brands in their 55 radio station footprint have launched new
“best in class” web destinations.¬† 91.7 The Bounce in Edmonton and
102.3 BOB FM in London recently joined the Rogers group of radio
stations. The new web destinations give both BOB and The Bounce the
ability to publish real time content that can be easily shared across
their listeners’ social networks. The websites are built with the
popular blog style format and are designed to get listeners quickly and
easily to the content that matters the most to them.

Content highlights include the ability to “Listen Live”, check out the
station’s recent playlists and morning shows, buy songs, and share what
you’re listening to with friends and followers. The websites also
feature robust multimedia galleries, Twitter and Facebook posts, a
proprietary loyalty club and exciting contest sections.

“91.7 The Bounce in Edmonton and 102.3 Bob FM in London are premium
additions to the Rogers group of radio stations and we are very excited
to announce these new branded destinations. Our focus is on delivering
a great listener experience across all our websites and mobile
applications and these new sites are great examples of our commitment
to that goal,” said Robyn Walters, Director & GM Radio for Rogers
Digital Media.

These websites can be found at www.thebounce.ca and www.1023bob.com.

About Rogers Media Inc. Rogers Media Inc., a division of Rogers
Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers
Broadcasting and Rogers Publishing. Rogers Broadcasting has 55 AM and
FM radio stations across Canada. Television properties include 5 Citytv
stations as well as 5 OMNI multicultural television stations, Rogers
Sportsnet, consisting of four regional channels and the nationally
distributed Sportsnet ONE, and the Shopping Channel, a televised and
Internet shopping service. Rogers Publishing produces many well-known
consumer magazines such as Maclean’s, Chatelaine, Flare, L’actualit√©
and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports
and entertainment facility.